Our growing Brand team is seeking a talented Senior Copywriter who can communicate clearly and effectively — someone who is responsible for the conception, copy and execution on complex projects with minimum supervision. The Senior Copywriter brings advanced writing skills to
promotional and social media communications, website/app content creation, and new products and services.
Responsibilities:
Concept, write, edit and iterate fresh and ownable B2C campaigns across all channels including digital experiences
Write, edit and proof promotional copy for channels ranging from email campaigns to landing pages to digital advertising
Provide strategic counsel and execute on ways to optimize for engagement across different digital channels including websites, apps, email and social channels
Create short-form and long-form copy for social media channels (including post captions, blog posts, graphics and video), optimizing for search intent to drive traffic, driving engagement, link building efforts, and social sharing
Work closely with the Social Media Director on content creation activities for social media development, maintenance, and management of content marketing calendar and workflows
Be a brand steward — maintain an in-depth understanding of our brand tone, style and voice and implement them into all copy and content
Collaborate across teams to coordinate the concept, all copy, visuals and touchpoints of each project
Requirements:
Bachelor’s Degree in Marketing, Journalism, English, Communications or related field
Five or more years of copywriting, advertising and digital experience within a healthcare, telehealth and/or wellness setting
Demonstraed understanding of current and emerging digital trends
Strong understanding of email, social media, video and other digital platforms
Capability to work on multiple projects, small or large with minimal supervision
Ability to take ownership of projects, as well as willingness to step in to help others as needed
Home office based in Southern California or greater New York city preferred
Online portfolio of writing samples is required for consideration