Managing Editor, Health Content

• 86,100 - 129,100 USD per Year
• Full Time
• Posted : 11 months ago

About League

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information and content performance analytics to deliver a content calendar created by the content strategy team.
• Create a steady stream of primary and derivative asset types through freelancers and third parties that can be leveraged across various channels and use cases.
• Engage and collaborate with cross-functional participants (e.g. product marketing, marketing, product management, benefits consultants, sales and customer success) as needed to support content ideation, creation, activation and measurement requirements.
• Manage meeting and resource schedules, workflows and deadlines associated with content activities
• Execute keyword research and define a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating with the growth team.
• Collaborate with other functions to gather the information needed to optimize content asset creation, performance and measurement
• Collaborate with marketing program owners, content strategists and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate
• Collect, analyze and report on content marketing success via standard content marketing–related KPIs, using Web analytics tools, marketing automation platforms, social media management tools, etc. to inform and optimize ongoing content
• Oversee freelance content writers and process as needed. Collaborate with contributing departments and their needs.
• Maintain, update, and (create artifacts, as needed) to share with stakeholders to keep all team members updated on work progress and publishing of content
• Supervise the content creation process from writing through editing and publishing
• Maintain the style guide, brand voice and tone League wants to follow and edit content pieces to ensure they meet these standards

• BA or MA/MS in English, journalism, marketing, liberal arts, media or communications, nursing or other clinical related degrees or equivalent experience
• 5+ or more of related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing, fact checking is a plus)
• 3+ years of experience editing service pieces and health education
• Complex project management experience
• Domain/product category experience desirable
• An interest in health and wellness topics and have a passion for helping more people understand and access health content and drive health outcomes
• Experience and interest in video and podcasting production is a plus

• Compliance with Information Security Policies
• Responsibility and accountability for executing League's policies and procedures
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

• Learn about our platform, leadership team and partners
• Highmark Health, Google Cloud, League: new digital front door to seamless care
• Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
• League raises $95 million USD in Series C to build world’s leading healthcare CX platform
• Forbes x League: The Platformization Of Healthcare Is Here
• Fast Company x League: If we want better innovations in healthtech, we need more competition

Skills

• Content Creation
• Content Strategy
• Journalism
• Editorial
• Keyword Research