Marketing Director

• 5000 - 6000 USD per Month
• Full Time
• Posted : 6 months ago

VASS Group is a leading global digital solutions company, headquartered in Madrid, Spain. Our strategic commitment is to grow our digital footprint in the United States and Canada with a focus on premier partner expansion, go-to-market strategies for new partnerships and services and sales-driven marketing efforts.

Following multiple acquisitions in 2021, VASS Group has an added focus on brand reach and exposure for the two leading brands in the United States & Canada. The leading brand are VASS & NATEEVO.

We are currently searching for a regional marketing lead to execute on all brand, GTM, and partner expansion marketing for two brands under the VASS portfolio.

The Expectation for Success

We are looking for a strategic and highly driven individual with experience in global marketing, regional market planning, marketing campaign execution and partner marketing relations.

The individual for this role will:

• Have 5-10 years of experience in global and regional marketing (including digital channel marketing and events)
• Thrive in a fast-paced growing global organization
• Be a self-starter driven by both intrinsic and extrinsic successes
• Be able to incorporate multi-brand marketing needs into focused marketing strategies and campaigns
• Build strategic marketing plans as well as support in the execution of marketing campaigns
• Experience with Pardot or like Marketing Automation solutions
• Be able to work with global marketing colleagues across many regions
• Demonstrated ability to working in remote teams
• Experience partnering with Technology vendors such as SAP, Salesforce, Adobe, etc.
• Agency experience a plus

Areas of responsibilities

Global Partnership responsibilities:

• Be part of a Global Branding and Marketing team, with cross-functional teams based around the globe. You will be a key player in the company’s marketing strategy at a local/regional level.
• Work with the GEO Marketing Head + Sales MD/Country Manager to liaise marketing regional/local plans.
• Collaborate with VASS Corporate Marketing team on global campaigns and initiatives.

§ Support global marketing multiple social channel campaign efforts (TikTok, LinkedIn, Instagram)

§ Support global internal and external campaigns (i.e. talent features, product/service features)

§ Weekly reporting with global marketing team on active campaigns and initiatives, campaign metrics and collaboration opportunities

Multi-brand responsibilities:

o You will create the B2B marketing, comms, EB and branding local strategy ideation, planning and end-to-end execution ensuring corporate guidelines and standards alignment.

• Collaboration, alignment, development, execution and monitor targeted activities, events, demand-gen, lead-gen, hospitality activities, ABM and commercial activities and campaigns. Ensuring the goals set along with both regional/local sales and global/regional marketing are met.
• Work with the two leading brands (VASS & NATEEVO) Management and Sales Leaders on:
• Brand expansion within the US & CA markets
• Go-to-market strategies for new partnerships and services
• Sales-driven marketing campaign planning and execution
• Partner marketing efforts
• Event planning and associated marketing

Tactical marketing responsibilities:

• Local branding implementation and building ensuring corporate branding guidelines and standards alignment.
• Creation and management the visual identity as well as all kinds of visual assets for social media campaigns under corporate branding standards and policies.
• Execution of all marketing plan activities, including, but not limited to:
• Social media content + bi-weekly check-ins with global social media manager to align on both regional and global content
• Event coordination and promotion (sponsorship coordination, collateral development, speaking and/or presentation development, event logistics, event promotion and follow up)
• Manage one-off regional website needs (Site updates, new landing pages, event registration pages, etc.)
• Email campaigns (newsletters, lead nurture campaigns, event campaigns, etc.)
• Manage design requests with global marketing team
• Sales enablement campaigns and asset creation management (collateral such as 1-pagers, presentations, email etc.)
• Monthly reporting on regional marketing initiatives and ROI for sales (SQL, MQL, pipeline driven, etc.)

This is a full-time remote position, and we will consider candidates across North America with a preference for individuals located in Vancouver, BC, Phoenix, AZ or Dallas, TX.

Requirements:

• University-level degree in Marketing or associated field
• Strong analytical skills
• Collaborative team member
• Strong written and verbal communication skills
• Good organizational and time-management skills
• Bilingualism (English / Spanish) is an asset

Benefits:

• 401(k) for US applicants
• 401(k) matching for US applicants
• Dental Insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Skills

• Analytical Skills
• Bilingualism
• Communication
• English
• Market Planning
• Marketing
• Marketing Strategy
• Multi-Channel Marketing
• Pardot
• SAP Products