Remote Head of Growth Marketing (Biddable)

• other
• Posted : 4 years ago

Location: Australia (Remote)

Reports to: Managing Director

Position: Due to the impact of Covid-19, this position is being trialled on a variable basis (Part-time), with the prospect of becoming a Full-time role in the future. 

Works with: Entire In-house Growth Marketing team; high calibre, switched on clients (mostly medium / large web businesses)

Key objectives: Lead a Growth Marketing team working across Biddable, Programmatic, Social, Inbound, SEO, Content.

Design and drive high impact acquisition and growth strategies. Help the business win new accounts and grow opportunities with existing clients, take ownership of the team, projects, outcomes and future plans. 

Who you are:

You are an experienced performance marketing pro who worked across both biddable and inbound marketing. You are an expert at bringing traffic in but also know how to play beyond the pure acquisition play.

You worked with the senior leadership team and can communicate a digital marketing plan at their level.

Your strong numeracy and focus on business metrics rather marketing vanity metrics help you win their trust and focus on improving a client’s bottom line.

You are well versed in the GMP Search360, D&V360 and Campaign manager. A plus if you also played with Adobe Advertising Cloud.

Your agency experience means you can juggle multiple projects and know that ultimately time is money. You also know that creating solutions/processes/tools that drive client value will saving time is the smart way forward.

Since you’ve done a few rounds working with agencies, you are also probably tired of the usual bollocks going on with large groups and want to join a company that thrives to produce a different model. Think of us being the half-way house between agencies and in-house. 

Your demonstrated experience working and leading a remote team means that you will feel right at home working with our crew.  

The Company

We are a return focused Digital Marketing Optimisation Agency. We are very good at Analytics , Growth Marketing , CRO and Data Science . Our motto: Traffic is nice. Revenue is better. 

We love to take on the fight along with challenger brands. We have the most fun doing it in competitive environments such as travel, finance, education, insurance, automotive, etc.

We strive on being an extension of our client’s team and providing tailor-made, return-focussed work.

We are picky about the clients we bring on-board and very protective of our reputation. We won’t engage with a firm unless we believe we can make a difference to their business and help them Get Stuff Done. This stops us from taking on board demoralising projects and having us hating our jobs and our clients.

We are a bootstrapped company founded in 2013 and we grew exponentially in the last year. We think the current agency model is broken and we really believe we can build a better alternative. But we need great people to help make this happen and that’s where you come in.

Career progression is based on your ability to deliver and drive ideas and differences for both the client and the company, not your ability to play politics or by the cut of your suit.

The Job Description

Summary

This role will be responsible for crafting strategy and implementing tactics to improve processes and solutions and to develop digital strategies focused on growing our client’s business using a range of channels.

The Head of Growth Marketing will be responsible for leveraging a working knowledge of paid, organic and owned digital marketing channels, across with leading a fully remote team and managing customer relationships.

The Responsibilities

Short version

• Be in charge of the P&L for the growth team

• Develop digital strategies focussed on growing our client’s business using a range of channels working together in coherent strategies

• Help the business win new accounts and growth opportunities with existing clients and new clients

• Develop/upgrade processes, templates and solutions to do our work better

• Develop and foster a mutually-beneficial partnership between clients and In Marketing We Trust (IMWT)

• Stay abreast of changes in the market, leverage this dynamic environment to create opportunities for clients

• Recruit, manage and develop your team members 

The Ideal Candidate

This is a critical hands-on position with plenty of scope for development driving forward our efforts in this space and the ideal candidate has the demonstrated ability to ensure successful service delivery and build customer success.

Skills and Experience

• In-depth PPC/Biddable knowledge & significant experience running ad campaigns

• Track record of developing and managing growth marketing programs

• Ability to set multi-channels management plan and execute them

• Commercial/financial acumen to tie marketing actions to business performance

• Demonstrated leadership, organisational, and communication skills,

• Strong analytical skills and research abilities with demonstrated previous results in creating strategic direction

• Experience in managing large budgets and deliver across multiple KPIs

• In-depth knowledge of the industry and technology

• Results-oriented with the ability to prioritise multiple objectives,

• Demonstrated experience leading a remote team

• Exceptional interpersonal skills giving you the ability to build report, manage your team and pitch new ideas

Qualifications / Education:

• 5+ years Paid Media experience or related Growth/ Biddable lead experience

• In-depth PPC knowledge & significant experience running ad campaigns

• Track record of developing and managing multi-channel digital marketing programs

• Ability to set multi-channels management plan and execute them

• Demonstrated leadership, organisational and communication skills

• Strong analytical skills and research abilities with demonstrated previous results in creating strategic direction

• Experience in managing large budgets and deliver across multiple KPIs

• In-depth knowledge of the industry and technology

• Results-oriented with the ability to prioritise multiple objectives,

• Demonstrated experience leading a remote team and managing customer relationships

• Exceptional interpersonal skills giving you the ability to build report, manage your team and pitch new ideas

• Software and marketing services industry experience is a plus

Additional Skills & Abilities

• Must be able to work unsupervised, be flexible

• Knowledge and understanding of SEO, content marketing, paid search and landing page optimisation

• High level of attention to detail, quality, and effective verbal and written communication skills along with excellent follow-through

• Requires independent effectiveness, taking initiative, strong influencing and driving knowledge

• Must have the ability to effectively communicate and collaborate

• Ruthless focus on meeting time vs. budget objectives

• Strong ability to multitask between several client accounts

• A relentless curiosity and an inquisitive mind

Attributes and behaviours we love to see

• A can-do attitude

• Ownership of your work

• Inquisitive

• Analytical

• Creative in context

• Results orientated

• Collegiate and supportive

• A sense of humour

The Application Process

• Fill up the form in the career section. Submission is generally reviewed within 3-5 working days

• Interview with People Ops

• Interview with Managing Director

• Interview with Client Services Director

• Offer and Contract 

Skills

• growth
• PPC
• paid media