Remote Job
Demand Generation Analyst/ Marketing Analyst
Emptor- full_time
- Posted : 4 years ago
Emptor Demand Generation Analyst
We are looking for a marketing analyst who will be able to work independently to set, measure, track and report on a newly forming marketing organization. This person will also have a high degree of comfort working with content marketing and creating customer and prospect facing collateral. We are looking for someone who is a self-starter and able to think creatively to find new leads, reach their needs, and suggest solutions.
About the team
Founded in 2016 and headquartered in New York, Emptor is a fully remote B2B SaaS startup. We are focused on solving trust and safety issues in Latin America by using big data. Emptor currently serves large multinational technology firms operating in the region by building tools for operational decision making on a large scale. We have opportunities in product, sales, finance, infrastructure, architecture, web scraping, NLP, ML and data science.
Location
Remote - Global team, 8:00 AM UTC-5 to 8:00 PM UTC-5.
Requirements
-BS/MS degree.
-2-3 years of proven working experience in digital marketing.
-Experience with SEO/SEM, marketing database, email, social media and/or display advertising campaign.
-Knowledge of website analytics tools (e.g., Google Analytics).
-Up-to-date with the latest trends and best practices in online marketing and measurement.
-Strong writing skills.
-Can synthesize feedback from different stakeholders and incorporate that into their work.
-Excellent written and verbal communication.
-Analytical background.
-Comfortable working in a startup.
Expectations as a Demand Generation Analyst:
Practices & Behavior:
-Manage custom lead lists, create landing pages, and support lead nurturing campaigns.
-Design, prepare, and support marketing campaigns for targeted and mass market accounts.
-Set, analyze, model, and forecast Key Performance Indicators (KPIs) and website analytics across campaigns.
-Create and monitor analytics for social campaigns (LinkedIn, Facebook, Twitter, Email, Blog).
-Build reports on campaign, landing page, and web analytics with changes and optimizations needed for the future.
-Determine content gaps and collaborate with cross functional teams to develop new assets.
-Help create sales collateral such as demo decks and one pagers.
-Develop case studies and other content based on customer stories.
-Work on articles for Emptor blog.
-Develop monthly and quarterly multi-channel program analysis to ensure revenue goals are met.
-Monitor and report lead scoring and recommendations.
-Integrate with marketing CRM.
Who can apply?
Preferred careers:
-Demand generation analyst.
-Content Manager.
-Marketing Manager at Saas tech startup.
Note: Emptor will not sponsor applicants for work visas.
Skills
- analytics
- digital marketing
- demand generation
