Marketing Solutions Specialist - Remote
TrueCar, Inc.- 72,000 - 110,000 USD per Year
- Full Time
- Posted : a month ago
TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
The TrueCar Marketing Solutions Specialist is responsible for developing, implementing, and managing digital marketing campaigns across various digital platforms. This role requires a blend of creativity and analytical skills, as well as a strong understanding of digital media trends and technologies. This role will report directly to the Senior Manager, Digital Marketing and is a key member of our TrueCar Marketing Solutions team. TrueCar Marketing Solutions provides agency level marketing expertise to our dealer and strategic partnership groups. This is an exciting opportunity to join a newly built team which is closely aligned to our growth initiatives. The role is dynamic and requires a diverse skill set to effectively manage digital marketing campaigns and content creation across various digital platforms. This role is critical in helping our organization achieve TrueCar growth initiatives and reach target audiences in today’s digital age.
How you’ll contribute to TrueCar’s success:
- Develop and execute digital marketing strategies to increase brand awareness, drive traffic, and generate leads or sales
- Create engaging and relevant digital content, including text, images, and videos for various digital platforms such as websites, social media, email campaigns, and advertising.
- Manage social media accounts, including planning and scheduling posts, responding to comments and messages, and analyzing social media metrics.
- Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve search engine rankings and drive targeted traffic.
- Plan and execute email marketing campaigns, including designing email templates, segmenting email lists, and analyzing campaign performance.
- Monitor and analyze digital marketing metrics and performance data, and provide regular reports and insights to stakeholders.
- Create and manage digital advertising campaigns, including display ads, PPC ads, and social media ads, to reach target audiences and achieve campaign goals.
- Update and maintain website content, including product pages, blog posts, and landing pages, to ensure a positive user experience.
- Stay up to date with digital media trends, technologies, and best practices, and recommend new strategies and tools to improve campaign performance.
- Work closely with other marketing team members, as well as external vendors, to align digital marketing efforts with overall marketing goals and strategies.
- Proven experience in digital marketing, social media management, or content creation preferably in an agency environment.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, with a creative and strategic mindset.
- Ability to work independently, as part of a team and manage multiple projects simultaneously.
- Experience with graphic design, video editing, or other reactive skills is a plus.
Your TrueCar Experience
As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
Skills
- Adobe Digital Marketing Suite
- Email Marketing
- Digital Marketing
