Remote Job

Copywriter - Cybersecurity

Firebrand Communications

• Posted : 3 years ago

Firebrand helps startups crush their marketing goals. We are a specialist PR and marketing firm for tech startups. Based in San Francisco, Firebrand's integrated public relations, demand generation and digital marketing programs help startups outshine their competitors. Our experienced team combines domain expertise, marketing best-practice, operational efficiency and the x-factor to implement winning campaigns.

You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems and a supportive approach. We focus on great work, high levels of client service and expanding our skills.

We work with a roster of hand-picked startups which are leaders in their field and backed by prominent VCs including Initialized, LightSpeed, Menlo Ventures, Softbank Vision Fund, TPG and Unusual VC. Our clients are technology startups - primarily with complex propositions which need clear positioning and messaging. At present, clients range from 'deep tech' - data analytics, AI, cloud, and security - to fintech and health tech.

About The Role

We're looking for a talented copywriter with domain expertise in the tech sector, especially cybersecurity. In this role, you'll write a wide variety of content from thought leadership articles, blogs and research reports, to conversion-oriented ebooks and white papers, to SEO and website content. You'll be working as part of a PR and marketing team to create content that builds awareness or drives leads for clients. Variety is the name of the game in this role: you'll be interviewing subject matter experts, inputting to content strategy, defining new ways of presenting written content, and uncovering interesting stories to tell.

The ideal candidate will be experienced in writing about technology and able to convey technical topics in human terms, illustrating the impact of our clients' products on the world around us. You'll be passionate about cybersecurity and familiar with security issues and terminology.

You will have impeccable attention to detail, understand SEO best practices and have strong research skills. We expect you to have a firm grasp of content marketing, an ability to write quickly, clearly and accurately, to be able to juggle multiple projects to deadlines and be comfortable writing in a variety of styles from deeply technical FAQs to humorous blog posts.

You'll be working with former reporters, linguists and wordsmiths with an appreciation for good clean copy.

The position is currently freelance (contract) and can be remote.

Note - while Firebrand does run advertising programs, we are not looking specifically for an ad copywriter.

Responsibilities

• SEO copywriting -- drafting compelling copy that also contains a researched keyword profile or theme that balances call-to-action messaging with optimized terms for web pages, blogs and assets.
• Thought leadership copywriting - drafting ebooks, white papers, blog posts, articles, research reports and guides.
• Research -- researching technical topics to write detailed, authoritative content which clearly explains the subject better than any other ranking page on the web. Interviewing subject matter experts for thought leadership content.
• Editing -- sharpening and refining the content produced by team members to maintain high standards of output.
• Content marketing recommendations - identifying opportunities to insert calls to action; making layout recommendations to optimize reader experience; suggesting supporting content ideas that support the buyer journey.

Requirements

• 3+ years' technical copywriting experience
• Flexible copywriting skills with the ability to write succinct copy and long-form content backed by keyword research
• Deep understanding of cybersecurity with recent portfolio of materials
• Solid academic track record at least to Bachelor degree level
• Entrepreneurial with good business savvy
• Unflappable, practical, proactive, mature approach
• Creative, disciplined, curious, organized

Benefits

• Contract position with flexible schedule (10-20 hours per month)
• Competitive hourly rate
• Involvement in team activities
• Top flight systems, efficient processes

The agency is based in San Francisco, California. We are currently working with a remote-first hybrid model.

To Apply

To apply, fill in the details and remember to include a link to your LinkedIn profile. Please only apply if you meet the requirements. We'll be in touch with the strongest candidates.

Skills

• copywriting
• seo
• content marketing
• public relations
• editing