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Inbound Marketing Manager

ClickGUARD Inc.
  • Posted : 2 years ago

Headquarters: America
URL: https://www.clickguard.com/

About Us

ClickGUARD is a US-based startup operating in a domain where ad tech meets cybersecurity (you Should consider subscribing to our YouTube channel to find more about us).

Our SaaS helps Google Ads advertisers protect their investment and maximize their ROI by detecting and removing wasteful ad traffic from their advertising campaigns. We’ve built the absolute best solution for a significant problem for PPC advertisers and we need your help taking it to the next level.

Over the last 4 years, we’ve seen consistent growth, as we look to accelerate that growth by expanding our team, we’re looking for real go-getters who can live by our values and help us bring the best of us to our customers.

We're a fully remote company with a close-knit team that’s figured out how to onboard employees the right way and build an awesome team spirit even when spread out across the globe. So come take a look, and maybe join us.

About You

  • Eat, breathe, dream, and love to decode the world of marketing?
  • Constantly read marketing books and blogs even when not working?
  • Struggle to stop looking at the world through a marketing lens?
  • Like writing blog posts about your latest marketing experiments?
  • Love to make videos, podcasts, and to talk to a captive audience?
If you answered YES! to all the above, GREAT! You’re exactly who we’re looking for!

About the Role

Inbound Marketing Manager is the de-facto manager of all (inbound) marketing activities that drive qualified inbound traffic to ClickGUARD, which includes strategizing, budgeting, planning, and implementation for both organic and paid media. This role is critical for marketing as it fuels both ClickGUARDs organic and paid media growth through inbound traffic.

Inbound Marketing Manager is responsible for creating the digital strategy, managing and leading resources to grow and improve the performance of ClickGUARD’s inbound marketing traffic across various digital channels, as well as contributing to marketing @ ClickGUARD as a whole.

What you'll be doing

  • Drive conversion growth through trials, partnerships, branding, and awareness.
  • Effectively communicate ClickGUARD’s value proposition to customers.
  • Develop full-funnel marketing strategies across all marketing channels (website, search engines, email, social, display, etc).
  • Plan and oversee the execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns, particularly on Facebook and Instagram; increase presence on YouTube.
  • Design, build and maintain our social media presence in a meaningful way. Site traffic should be increased along with converting that traffic into new leads, and ensure those leads are closed into customers.
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Brainstorm new and creative growth hacking strategies.
  • Build and oversee the monthly content calendar to plan optimized content for each platform.

What qualifies you for this role?

  • You've got a very clear track record of having done this before.
  • Proven +5 years of SEO and Inbound marketing experience
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns, Facebook campaigns, Amazon sales growth
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

What's in it for you?

  • Competitive salary + performance bonuses
  • Work that fits your personality and lifestyle
  • Your hours are flexible, and so is your vacation
  • Any equipment/software/tech that you need to do your job
  • You can work from anywhere in the world - We work remotely!
  • Join and help shape the future of PPC advertising
  • Once a year all expenses paid company get-togethers

Who you'll work with..

You’ll be working with Ralph Perrier, our founder & CEO, who will be your coach, and be reporting to Milos Dekic, our COO.

Skills
  • seo
  • advertising
  • growth hacking
  • adwords
  • google analytics
  • social media
  • digital marketing

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