Director of Social & Community Marketing

• Posted : one year ago

Headquarters: Toronto, Canada
URL: https://agencyanalytics.com

• Lead, develop, and mentor the social media and community team with a focus on KPI alignment (including revenue) for all community building and social media activities
  
• Build organic social channels focusing on best-in-class community management and discovering new ways to grow the community through online and on-site events
  
• Work with customer success and other internal stakeholders to position AgencyAnalytics as the steward of the community for marketing agencies
  
• Bring innovative ideas from development through execution of social and digital campaigns, maintaining consistency across all platforms 
  
• Architect and manage the development of the brand’s social calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content
  
• Track and measure impact of all events and marketing tactics and maintain a balanced budget for the community events program
  
• Oversee social strategy and content curation for all key marketing activities
  
• Drive accelerated growth and custom acquisition on existing social media channels and oversee new platform launch strategies 
  
• Utilize social analytics platforms and survey the competitive landscape to share insights and trends to create data-driven content
  
• Work across departments to ensure that the social and community strategy is aligned with brand priorities and company goals
  
• Manage monthly and quarterly analytics reporting process, provide insights, recommendations, and track against KPIs
  
  

• 5+ years of relevant work experience in social media marketing agencies or related role including direct experience operating high-growth social media accounts, ideally in the marketing or B2B saas industries
• 3+ years managing a team, overseeing multiple social platforms, and collaborating across matrixed organizations to achieve desired end results
  
• 3+ years of experience in building and nurturing an online community around a brand
  
• Experience in paid social media and cross promotions across paid social and organic social for customer acquisition plays
  
• Experience in creating process funnels for things like timely engagement duty, customer service, and crisis management on social media and community platforms
  
• Experience in events marketing
  
• Demonstrated ability to formulate strategy, interpret analytics, and communicate results
  
• Experience with influencer marketing and/or managing an influencer marketing agency
  
• Excellent communication skills, both written and verbal. Effective storyteller
  
• Fluency in all major social platforms (Instagram, Facebook, TikTok, Twitter, YouTube & Pinterest) and passion for utilizing and optimizing their features expertise in running organic social media campaigns across multiple channels
  
• Demonstrated understanding of social media platforms, their unique audiences, and how to use them to maximize branding and marketing efforts
  
• In-depth knowledge and understanding of online community platforms and best practices, with a passion for staying current on communications, social and content marketing trends. 
  
• Record of superior attention to detail and organizational skills with the ability to deliver high-quality work, multi-task, and manage deadlines
  
  

• Profit-sharing, distributed quarterly
  
• Frequent promotions
  
• 4 weeks vacation and paid sick days
  
• Happy Hour once a month
  
• Extended health benefits
  
• Continued education allowance
  
• Annual fitness allowance
  
• Work from anywhere in the world
  
• Join a profitable, product-focused, & customer-oriented company

Skills

• content marketing
• customer service
• paid social
• social media