Copywriter

• 62,000 - 70,000 USD per Year
• Full Time
• Posted : 11 months ago

Please include your résumé, writing portfolio, and a cover letter in your application. Any submissions without a cover letter or writing samples will not be considered.

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted. All submissions will be kept in confidence.

We are:

Spark451’s mission is to help colleges and students fuel their future. We are a full-service marketing agency focused on the higher-education industry. Spark451 provides highly customized enrollment marketing, student search, creative, and digital media services to our customers.

We integrate a multitude of communication channels and digital platforms for effective student recruitment and advertising. We have helped our clients achieve and exceed their new student enrollment goals, and have amassed numerous industry awards in recognition of our strategic and creative work.

You are:

• A versatile copywriter with 3–5 years of experience creating dynamic content in a professional marketing setting (agency or in-house), or in a closely related field
• Familiar with the higher education industry, including HBCUs and/or HSIs
• Well-versed in foundational marketing concepts as well as best practices for crafting direct marketing content that captivates readers and motivates them to take action
• A resourceful reporter who thrives on uncovering interesting details that will make your client stand out from competitors
• A critical and original thinker who can develop top-level concepts that will drive the visual and linguistic direction of entire campaigns
• Adept at crafting content for a wide range of print, digital and video formats
• A skilled multitasker who can effectively balance multiple projects and perform well under tight deadlines
• A quick study who isn’t afraid to ask smart questions
• Organized and attentive to detail
• Devoted to delivering clean, compelling, and error-free copy
• A team player who is comfortable working closely with other writers, editors, designers, and project managers in a highly collaborative environment
• A consummate professional who is comfortable representing the agency and interacting directly with clients via interviews, group presentations, and more
• A lover of the English language with a bachelor’s degree in journalism, English, creative writing, advertising, marketing, or a related area of study
• Bonus: an adept bilingual writer (encouraged but not required)

What you’ll do in this role:

• Write marketing literature, promotional emails, web pages, digital advertising materials, video scripts, and more
• Conduct research and interviews to collect information needed to create effective content
• Ensure that all copy aligns with the client’s branding strategy in terms of voice, tone, and messaging, addresses the specific needs of the targeted audience, and is free of grammatical, spelling, and factual errors
• Participate in projects at all stages, from strategy and concept development through publication
• Work on multiple campaigns simultaneously
• Keep abreast of industry trends to ensure you’re consistently able to deliver fresh, timely, and compelling content
• Present your work both internally and to clients; occasional travel required

Skills

• Copywriting
• Concept Development
• Creative Writing
• Paid Social Media
• Pages