Email Marketing Specialist (Remote)

• 58,000 - 70,000 USD per Year
• Full Time
• Posted : 10 months ago

Department: Marketing

• Plan, develop, and track all email campaigns and content including managing a calendar for up to two quarters in advance, indicating target audience size, themes, copywriting, approval routing, and campaign KPIs;
• Develop and leverage a thorough understanding of campaign strategies and outreach performance to establish robust lead generation through email automation efforts;
• Continually suggest improvements for email campaigns based on performance data;
• Segment and manage audience lists for targeted campaign outreach. Optimize the lead nurturing workflows for these segments to convert cold contacts into qualified leads;
• Demonstrate knowledge of cold email best practices. Ensure email campaigns comply with industry standards and policies;
• Develop a deep understanding and efficient usage of Hubspot;
• Regularly track and analyze campaign metrics, including all KPIs and ROI analysis, weekly MQLs, and Sales Accepted Leads;
• Ensure data integrity by regularly monitoring Hubspot database and be the point of contact for database issues resolution;
• Execute conferences outreach pre and post event emails, including list preparation, copy creation, reporting, and campaign setup;
• Monitor lead acquisition through the website and assign leads to appropriate Account Executives. Manage secondary inboxes used for email deployments;
• Launch and optimize other marketing tactics for lead acquisition (e.g. online advertising, webinars etc.);
• Keep up to date with emerging email marketing trends, best practices, and technologies to continuously improve our email marketing capabilities.

• Minimum of 3-5 years of working experience in email marketing and/or lead generation marketing, preferably in B2B markets;
• Post-secondary degree/diploma in business, marketing, or related discipline;
• Proven experience in planning, executing and optimizing email campaign performance with in-depth experience in A/B testing and other optimization techniques
• Experience developing sales sequences and email automation strategies, proficiency in Hubspot is a must;
• Strong business and sales acumen with proven lead generation success;
• Excellent written and verbal communication with emphasis on strong copywriting skills;
• Demonstrated ability to work effectively with cross functional partners and leadership teams;
• Strong project management and organizational skills with the ability to manage multiple priorities and tight deadlines.

• Familiarity with Asana, Google Analytics, ChatGPT and other email marketing tools;
• Experience in higher education or EdTech.

• Remote/travel working opportunities (when appropriate)
• 4-weeks of annual vacation
• Extended Health and Dental benefits from your first day for the duration of your contract
• Work From Home Stipend and a Learning & Development fund after 6 months of employment

Skills

• Email Marketing
• Digital Marketing
• Communication
• B2B
• lead generation