Remote Job
SEO Specialist - Toronto
Measure Marketing Results Inc.- 5000 - 6000 USD per Month
- Full Time
- Posted : 6 months ago
- Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and SEO results, and content initiatives to optimize campaign performance.
- Manage campaign expenses, estimate monthly costs, and reconcile discrepancies to ensure budget adherence.
- Optimize copy and landing pages for search engine marketing to improve ad relevance and conversions.
- Perform ongoing keyword discovery, expansion, and optimization to enhance organic search rankings.
- Research and implement search engine optimization recommendations to improve website visibility.
- Analyze competitor advertising links and develop and implement a robust link-building strategy.
- Collaborate with the development team to ensure SEO best practices are implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements and Skills:
- Proven SEO experience with a track record of delivering successful results.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics and various Google tools (e.g., Google Analytics, Google Search Console, Google Trends, Google Tag Manager, WebTrends).
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Familiarity with ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO
- BS/MS degree in a quantitative, test-driven field.
Skills
- SEO
- HTML
- css
- google tag manager
- Google Analytics
