Search Engine Optimization (SEO) Specialist

• 5000 - 6000 USD per Month
• Full Time
• Posted : 4 months ago

The primary role of the SEO Specialist is to analyze and execute search engine optimization campaigns for a small portfolio of client websites. This must be done within a defined scope, time, and cost based on the requirements and constraints of specific campaigns.

Desired Skills and Experience

• Proactivity, ownership, confidence, and motivation to grow
• Ability to create digital marketing strategies and break them down to the task level while working with the strategist on the team.
• An ability to stay organized, meet multiple deadlines, and pay attention to details in an open, fast-paced, and enterprising environment
• Proven technical SEO experience
• Experience with A/B and multivariate experiments
• A true love of organization and keeping things organized
• Data-driven thinking as this is a very technical and data-rich environment
• Excellent communication skills - within the team, other departments, and with external clients
• Experience with optimizing WordPress websites
• Ability to follow up on tasks so they get completed, without nagging team members
• In-depth experience with common SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, etc)
• Knowledge of ranking factors and search engine algorithms
• Manage client budgets and campaign resources
• Microsoft Excel and Google Sheets for data analysis including function mastery and pivot tables
• Ability to create and help the team execute digital marketing strategies
• Experience working in the digital marketing and SEO industry
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Ability to manage multiple campaign projects, clients, and deadlines
• Understanding the legal industry and how law firms work is a plus
• Up-to-date with the latest trends and best practices in SEO, SEM, PPC, and social media
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience with Agile project management methodologies (Scrum, Kanban, etc) is a plus
• A quiet dedicated homework environment with reliable high-speed internet access
• Investing time into your own additional training as Google is always changing

• Work closely within a team to provide value to clients
• Complete all assigned technical SEO tasks
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and social media and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor websites and online presence
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Skills

• Campaigns
• Conversion Rate
• Keyword Research
• Link Building
• Off-Page SEO
• Optimization
• Search Engine Optimization (SEO)
• Search Engines
• Social Media Optimization (SMO)