Social Media/Digital Manager
HEX Performance- Full Time
- Posted : 4 years ago
We are looking for a talented Social Media/Digital Manager to be the voice of our company to our consumers and to manage our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to our community. You will manage the engagement we have with our consumers in an exciting and cohesive way to help achieve our marketing and sales goals.
As a Social Media/Digital Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively. Ultimately, you should be able to handle our social media presence increase the size of our audience and their engagement with our brand and ultimately, our sales.
Responsibilities and Duties- Perform research on current benchmark trends and audience preferences
- Design and implement a social media strategy to align with business goals
- Create a social media plan and set specific goals and objectives across all social and digital channels including website and SEO metrics. Report monthly on established KPIs.
- Generate, edit, publish and share engaging content daily to help build the brand and increase awareness and engagement (e.g. original text, photos, videos, and news)
- Develop targeting, content, promotion and conversion strategies to optimize our messaging and CTAs
- Establish key KPIs and Open a stream for cross-promotions with other brands and develop and expand our community and influencer outreach efforts.
- Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews to create lifelong brand advocates
- Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Stay up-to-date with current technologies and trends in social media, design tools, and applications
Requirements:
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
Skills
- Google Analytics
- SEO Keyword Research
- Search Engine Optimization
- Content Writing
- Communication
