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Performance Advertising Creative Director

Rubato Media
  • Full Time
  • Posted : 4 years ago

We are looking for someone who can take our creativity to the next level by:

Maintaining current output of post-produced videos, carousels & statics – performance-based advertising requires a high output of creatives to keep the algorithm fresh.

Take our creatives & story-telling to the next level professionally (both technically and with the flow of information through our messaging/videos/etc…)

Organize our internal and external processes surrounding the creative queue.

 Focus on the data behind what we are creating and help us build better systems around reacting to this

  Buildout & manage a team of other designers & creatives as we scale.




Responsibilities and Duties
  • Must be fully proficient in a video editing platform of choice (FinalCut Pro, Adobe Premiere, Wondershare, etc…)
  • Must be fully proficient in Adobe Photoshop.

Requirements:

  • Experience with performance advertising with funnels, specifically with Facebook Ads Platform.
  • Possesses creative vision for our clients.
  • Experience building a team of experts in the creative field in a startup environment.
  • Strong leadership skills and expertise in creative design.
  • Takes the professionalism of the creative product we are offering clients to the next level overall and technically (AfterEffects, Illustrator, etc.) 
  • Feels comfortable pushing back on our clients when necessary creatively and with edits.
  • Thinks about the automation of processes – if we build the same video with variations 10 times, how can we create a template in Photoshop or Premiere Pro for this.
  • Copywriting experience is a plus.
  • Skillfully tells a story well with creatives (videos, carousels, statics, copy, etc…) 
  • Analyzes optimize and adjust the creative queue based on performance data that will be fed to them through reporting.
  • Can help us understand what reports, information, or visual data we need from a creative aspect to test, learn, apply, repeat at the same pace we are receiving the data.
  • Organizes the creative queue and messaging queue properly so that what we are telling clients we can do, and what we are doing is one in the same thing.
  • Designs Media Kits, YouTube videos, LinkedIn posts, etc.

Skills
  • Adobe Photoshop
  • Copy writting skills
  • Facebook Ads

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