Digital Marketing Specialist

• Posted : 3 years ago

Digital Marketing Specialist - Full-time, Remote

**This opportunity is open to individuals located in Canada only** 

Overview:
BeMo has an immediate need for an experienced Digital Marketing Specialist to create, monitor, optimize, and scale our paid media channels including paid search (PPC), Facebook Ads, Display Ads, and YouTube marketing under the direction of our Marketing Director. 

The ideal candidate will possess 2 - 3 years of experience in paid search marketing, and is hungry to learn about other areas of paid demand generation and digital marketing. 

As a creative and detail-oriented digital marketer, you love executing digital marketing tactics and measuring their effectiveness on a daily basis. You relish in the ongoing optimization process and love watching the ROAS increase based on your efforts.

Are You the Needle in a Haystack?
Would you like to contribute to our mission of helping students achieve their academic and career goals?

Would you like to help us promote diversity so that everyone has an equal chance at higher education regardless of racial, cultural, or socioeconomic background?

Would you like to be part of a team that is shaping the future of admissions?

Do you love marketing and obsessing over marketing strategies for brands you love and respect? 

If you answered "yes", here’s a little bit about us:
You've probably never worked with anyone like us before. We're a dynamic team of practicing professionals, researchers, and scholars, with a passion to help students reach their academic and career goals. We often go above and beyond to deliver the best possible services we can to our students. We make sure we are highly knowledgeable about the ever-changing landscape of admissions by studying and researching admissions trends. We take our own medicine and we are constantly training to keep our individual performance and the performance of our company exceptional.

We put the interests of BeMo above our own. We take our role very seriously and contribute to our company on a consistent basis. When things need to get done, we don't care what time of the day or day of the week it is, we get the job done. We know how to manage our time and fulfill competing demands. We are constantly looking for ways to improve our services and its impact and we are not afraid to share our ideas and collaborate with our team members. We put our company and our missions first. This is not a "job" to us. This is a calling. Our passion for mentoring our students and making admissions fair and scientifically sound is what gets us up in the morning. Importantly, we understand that our company is only as great as its individual members. That's how we have become a leading academic consulting firm and that's why we are extremely selective about our team and only pick the very best to join us and we do everything we can to support them.

We want to foster an environment where we drive team members to succeed within their role and believe in the mission and values of BeMo.

If you are resistant to coaching because you believe you already know everything, if you are seeking a side job just to make a few bucks or to add another entry to your resume, if you normally don't pay much attention to detail, or if you are looking for a short-term gig with little impact and growth, then we're probably not right for you.

If you are extremely detail oriented, obsessed with delivering only the best service, have outstanding written and verbal communications skills, willing to learn more and implement new strategies, love to be a part of a team to change the future of admissions, think working long hours and on the weekends is totally cool sometimes to hit objectives when required, and looking for a long-term mission with significant impact on society, then you need to apply. Now.

Watch Our CEO's TEDx Talk to Find Out Why We Created BeMo:
https://youtu.be/BjC7cM8a5zU

What We Offer:

• Freedom to work from anywhere around the world. You never have to go to the "office". 
• Freedom to choose your hours. We focus on results, not the hours or arbitrary 9 to 5. 
• Opportunity of stocks/shares in our fast growing company for exceptional team members that embody our core values.
• Opportunity for growth, independent project development, and career advancement.
• Make a huge difference in the lives of aspiring future professionals and contribute to our outstanding success rate.
• Be a part of our fast growing, innovative and leading EdTech mission.
• Comprehensive health, dental, and disability insurance benefits for full-time team members and their spouses without coverage.
• Generous self-directed vacation policy for full-time team members. 
• $2,000 yearly personal and professional development fund for full-time team members. 
• Quarterly team dinners and fun events. 

Roles and Responsibilities: 

• Create and optimize search ads, social media ads, and Email marketing campaigns and automations.
• Continuously monitor and optimize SEO.
• Continuously split test, monitor and optimize every part of our customer journey, including landing pages, lead capture programs, autoresponders, and A/B tests to reach quarterly KPIs. 
• Create, update, and analyze reports using advanced Excel skills including Pivot tables, VLOOKUPS, queries and more.
• Bring disconnected data together in a clear and concise manner that allows for data-driven decision on marketing channel effectiveness.
• Analyze marketing results to increase ROI, ROAS and reduce waste.
• Create and improve SOPs for the marketing department, seeking automation of recurring tasks and working with our developers to improve efficiency.

Requirements: 

• Minimum 3 years of experience creating and optimizing Facebook Ads, Google Ads, and Email marketing.
• Minimum 3 years of experience with Google Analytics. 
• Must have significant knowledge of advanced Excel functions such as Pivot Tables, VLOOKUPS, Queries, advanced conditional formatting, Macros, and Data Modification using formulas.
• Bonus: Minimum 3 years of experience growing website traffic using SEO. 
• Bonus: Minimum Bachelor's degree, preferably Master’s or above for any discipline, preferably business, marketing or digital marketing. 
• Bonus: Google ads, Facebook ads, Google analytics, and email marketing certificates. 
• This is a full-time position and not suitable for current students. You must have completed your studies. 
• Must demonstrate a genuine interest in our mission and take an active role to improve our impact as a company (i.e. This will not be just a stepping stone or a job to you. It's a calling).

Traits of Successful Applicants:

• Must be looking for a long-term role and not looking for a "stepping stone" short-term gig.
• Detail-oriented and extremely organized.
• Extremely humble and eager to learn.
• Tech savvy.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline driven environment.
• Ability to plan in advance and anticipate any possible setbacks.
• Excellent verbal communications and writing skills.
• Ability to act independently with very little supervision and have a great work ethic.
• Managerial attitude taking full responsibility for assigned roles.
• Ability to handle sensitive information with the highest degree of integrity and confidentiality.
• Must have access to a quiet private room with a door that's noise and distraction free.
• Must have access to an ergonomic chair and desk.
• Must have access to high speed and reliable Internet with minimum download speed of 10 Mbps.
• Adaptable to a continuously changing environment in a fast-growing company.

Skills

• ppc
• social media
• seo
• google analytics
• email marketing