Search Engine Optimization (SEO) Specialist

• Posted : 2 years ago

Headquarters: Nashville, Tennessee, United States 
URL: http://weblifestores.com

Job Overview

The SEO Specialist will deliver timely results on recurring SEO projects targeting high-value e-commerce category pages and blog articles with the greatest ROI potential. For this role, we are looking for a dedicated and driven self-starter who can manage E-Commerce SEO projects for the highest value landing pages and oversee the implementation of technical SEO and keyword-driven content pipelines.

At our Marketing Director's guidance, the SEO Specialist will also work closely with developers and virtual assistants to execute pre-determined strategies for success.

Why work here?

WebLife is an eCommerce Management & Operations Team founded in 2008. Our vision is to make WeLife a vibrant, inclusive community where creativity, curiosity, and diversity flourish. Our ethos is "to leave things better."

WebLife is focused on understanding how e-commerce works and evolves by having the deepest possible understanding of online behavior. Since 2008, we have built a track record of success. We've done this by having great people operating in a culture of growth, ownership, and principles.

We translate that understanding into great portfolio companies and meaningful relationships.

Requirements

Responsibilities and Duties

The responsibilities and duties of this position are as follows:

Research, Analysis & Planning

• Technical SEO:
  • Audits, recommendations, and working with developers to implement
• Keyword research:
  • Keyword matrix, strategy, keyword gap analysis for content marketing, and recommendations.
• On-page optimizations:
  • Analysis of on-page SEO elements through page titles, meta descriptions, internal links, and semantic keywords.
• Content Analysis and Planning:
  • Content audit, strategy, calendar, ongoing topic ideation, and page-level outlines.
• Analytics:
  • Audit & suggestions (Google Analytics, Tag Manager, Search Console, AHrefs).
• Link Building:
  • Audit, strategy, and ongoing acquisition management; link placements; competitor research.
• Reporting and management:
  • Be available to provide monthly in-depth reports and routinely meet on deliverables.

Management & Implementation

• Technical SEO:
  • Work within expectations and follow best practices for assigning technical SEO work items to developers. Follow up on results.
• Content Pipeline (optimize for scalability):
  • A) Follow a keyword-driven content strategy, targeting keywords that show a desirable mix of low to medium difficulty with medium to high monthly search volume.
  • B) Follow a revenue-driven content strategy, targeting keywords that drive traffic to the highest revenue landing pages (regardless of monthly search volume or difficulty).
  • Build a content creation team or utilize an existing online resource like SEOContentHero.
  • Coordinate content creation planning based on ongoing analysis with data team & Marketing Director.
  • Organize content briefs and workflow with VA teams.
• Link Building:
  • Optimize systems for scalability and build a network with respected content sites.
  • Recruit a link-building team.
  • Coordinate link-building and planning based on ongoing analysis with the data team and Marketing Director.
  • Organize workflow, manage VA teams in execution.
  • Report on results of acquired links; schedule follow-ups with failed attempts.

Qualifications

To be considered for this position, the minimum qualifications are required:

• At least three (3) years of e-commerce experience working with either creative or technology teams.
• Intermediate knowledge of SEO contextual to e-commerce.
• Intermediate knowledge of technical SEO (HTML markup, canonical URLs, etc.) and the ability to assign technical SEO tasks to developers with clear instructions.
• Intermediate knowledge of Google's requirements and priorities for ranking pages, best practices for e-commerce, and known ranking signals.
• Ability to identify issues and make actionable recommendations based on your findings.
• Excellent written and verbal communication skills.
• Able to thrive in a remote team environment where collaboration is key.
• Strong organizational skills and multitasking abilities.
• High attention to detail.

Preferred Qualifications

The following qualifications will aid in the hiring process but are not required:

• Five (5) or more years of SEO experience with an emphasis on E-commerce.
• Experience with AHrefs, Screaming Frog, DeepCrawl, SEMRush, Moz, or similar tools.
• Proficient in creating, interpreting, researching, and using insights from Google Analytics, Google Adwords, and AHrefs.
• Experience using project management tools to complete tasks on deadlines (e.g., Asana, Trello, or Monday.com).
• Experience with agile, sprint, and scrum project methodology.
• Knowledge of WordPress, WooCommerce, and Magento environments is a plus.

Job Type: Full Time

Schedule: Flexible hours, Monday-Friday

COVID-19 considerations: Remote position

Language: English (Required)

Work Remotely: Yes

Work Location: Multiple Locations

Hourly Range: $25 - $30
 

Benefits

• Health Benefits for Full-Time Employees (Launching Q1 2022)
• Annual Team Retreat (In-Person)
• Semi-Annual Regional Gatherings (In-Person)
• Monthly Fitness/Wellness Reimbursement
• Active & Supportive Team Culture
• Fully Remote Team

Skills

• seo
• content marketing
• ecommerce
• adwords