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Email Marketing Specialist

Spartez
  • Full Time
  • Posted : 2 years ago

TELECOMMUTE                      Location: Remote, Work from Home

Spartez (an Appfire company) is looking for an exceptional Email Marketing Specialist to join our fast-growing marketing team. You would be a great fit, if:

YOU are a curiosity passionate, with a zest for immaculate email code;

YOU are dedicated to building hyper-accurate segmentation strategies, dynamic content and automation, and continuous improvement of digital marketing programs;

YOUR analytical skills and attention to detail are only matched by your love of a well-executed campaign and your desire to work within a fast-paced, “startup-like” environment.

What you will do: 

  • Execute both scheduled and automated email marketing campaigns in our email marketing platform, including writing HTML code, testing and troubleshooting inbox rendering;
  • Create highly targeted audience segments, as well as configure deployments and send triggers;
  • Monitor marketing platforms and ongoing campaigns to ensure they are performing optimally at all times — including data validation and quality control;
  • Manage the email marketing database and all unsubscribe requests and processes to ensure compliance with CAN-SPAM, CASL, GDPR, CCPA, and other global responsibilities;
  • Provide EU support when needed
  • Providing frequent reporting on campaign performance.
  • Perform periodic deep dives into digital marketing metrics;
  • Performing A/B tests and reporting on results with an eye toward ongoing incremental improvement, aligning with the company’s philosophies around test-driven marketing.


Responsibilities and Duties
  • Minimum 2 years of digital marketing experience with hands-on experience owning email campaign production;
  • Command of English at level C1 or higher. Your Manager will be a person who does not speak Polish
  • Expertise with advanced HTML coding for email and web;
  • Thorough understanding of current trends and the latest email marketing best practices, design and rendering principles, and deliverability and list management and compliance standards;
  • Skills in analyzing complex digital marketing metrics relating to Email Marketing, SEO and SEM;
  • Experience with enterprise email marketing platforms, email rendering testing suites, analytics software, Adobe Photoshop and Illustrator, and Microsoft Office;
  • Experience with Asana, Trello, Jira, and Confluence on a Junior level is a plus;
  • Open to some flexibility outside of core working hours (10 AM and 3.30 PM polish time) to meet with a Manager in the US and provide EU support when necessary.
Our recruitment process:
  • Conversation with a recruiter (up to 30 mins): you’ll find answers to your immediate questions, get to know the company, give us a chance to learn more about you, your experience and expectations;
  • Take-home task (expected 40 – 60 mins effort): so we get to know your craft skills;
  • Marketing Interview (60 mins + feedback): to check your marketing knowledge, get to know your experience and understand your background;
  • Final Interview (60 mins + feedback + optional job offer): to understand your personality, values, what makes you proud, and why you can be a great member of the Appfire team!
Make sure to check the Perks and Benefits we offer here.

Skills
  • HTML5
  • Email Marketing (EM)
  • Search Engine Marketing (SEM)
  • Digital Marketing
  • Search Engine Optimisation (SEO)
  • Adobe Photoshop
  • Communication
  • Microsoft Office
  • Jira
  • Asana
  • Testing
  • Design
  • Reporting
  • Analysis
  • General Data Protection Regulation (GDPR)
  • Confluence
  • Monitoring

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