Marketing Automation Manager
Sam labs- Full Time
- Posted : 2 years ago
TELECOMMUTE Location: Remote, Work from Home
SAM Labs is an award-winning EdTech start-up. Founded in 2014, growing fast, making a difference, and venture capital funded. With over 5,000 school customers in 60+ countries already using SAM Labs products and lesson materials, SAM Labs is looking for more talent to join its team!
SAM Labs inspires generations of problem solvers with Coding and STEAM. We empower teachers with innovative curriculum resources, tools, and the mindset to do so. Teachers and students learn with SAM Labs kits and lessons by designing anything from energy efficient lighting grids for ‘smart’ cities to solar-powered habitats for endangered species – all the while meeting curriculum standards.
Marketing Automation Manager (Remote)
To set you up for success, we have researched which regions, districts, and schools would respond positively to Coding, STEM and STEAM. We have analyzed which approaches work best to reach educators and learners. Using a customer centric approach, you will put this into action and create the feedback loops to generate our future insights.
As the Marketing Automation Manager, you will grow our customer base to its full potential while nurturing our existing, and inspiring, educators. You will report directly to the Head of of Marketing. Driven by passion, data, and collaboration, we’re on a mission to be the leading player in the future of education and you will play a crucial role in our continued growth and success.
At SAM Labs we are optimists. We value creativity, action, hard work, ownership, transparency and fun. If you do too, join us!
You have:
- Domain expertise in B2B or B2C marketing, including a solid understanding of lead generation and inbound marketing.
- Ability to flex into other marketing areas as opportunities arise.
- Project or program management skills, you know how to structure problems and marshall efforts.
- Proficiency with marketing automation technology.
- Comfort with HTML/CSS for email or web UX.
- Understanding of SEO, experience with SEO tools and techniques.
- Uncanny ability to leave things better than you found them.
- Outstanding problem solving skills, removing roadblocks and finding a better way.
- Excellent track record of professional growth.
- Experience leading business process improvement through agile/lean methodologies.
- A learners approach with a doers mindset.
- 2-5+ years of experience, ideally in education or edtech.
Bonus Points:
- Experience using Google Analytics, Moz, Gsuite, Craft, Zapier, Shopify, Hubspot.
- Web development (front end) ability or familiarity.
- Data science skills.
- Knowledge of UX/design principles and practices.
- Experience in database management.
- Demonstrated success with multi-channel marketing efforts.
- E-commerce knowledge.
Application Process:
- Application review by a member of our Demand Gen (Marketing) team
- Take home assignment
- Peer Interview with Demand Gen team members
- Exec Interview
- Offer!
Reporting to:
- Director of Demand Generation
Company's website:
- www.SAMLabs.com
Schedule:
Monday to Friday
Work Location:
- USA based candidates given preference
Work Remotely:
- Fully Remote
The Benefits
You'll be part of a team that is actively changing education for the lives of many and bringing 500 million students to high-skills, high-paying jobs.
At SAM Labs we move at high speed and will provide you with immense opportunities for initiative, creativity, and ownership. In addition to that we have created the following ‘more tangible’ benefits for you:
- 10 days paid time off + 9 paid holidays
- Sick days in line with statutory requirements
- Personal Development & Training allowance
- 401 K offered and company contribution towards medical, dental, and vision
- Build and manage 'the marketing engine' to deliver a steady stream of leads, engagement and revenue.
- Launch and tune digital marketing campaigns.
- Always be learning and guide our team to smarter marketing.
- Optimize our lead scoring and nurturing for various segments.
- Lead A/B testing and experimentation for marketing efforts.
- Segment audiences to deliver more relevant information to both future and existing customers.
- Enable data pipelines and data capture to guide our marketing efforts.
- Drive continuous improvement in our practices and processes on behalf of customers.
Skills
- HTML
- Web Development
- E-commerce
- Google Analytics
- HubSpot
- Digital Marketing
- Search Engine Optimisation (SEO)
- B2B
- G Suite
- Testing
- Problem Solving
- B2C
- CSS
- Lead Generation
- Zapier
- Project Management
- Data Science
- Database Management
- Shopify
- Pipeline Management
- Marketing Automation
