Remote Job

Vice President of Campaigns, Digital, and Partner Marketing

Confluent

• Full Time
• Posted : 2 years ago

TELECOMMUTE                                               Location: Remote, US

• 15+ years of experience in a SaaS-based B2B field marketing and/or demand generation
• 10+ years partner management experience with Cloud partners (AWS, MSFT, GCP) as well as SIs and/or ISVs
• Experience building and scaling teams responsible for outbound campaigns and account-based/targeted marketing programs, and pipeline-generating field activities & experience driving campaigns supporting account-based approaches (1:1, 1:few, 1: many)
• Data-driven mindset with a focus on quantifiable outcomes derived from global campaigns
• Experience managing both regional and global teams, either directly or cross-functionally
• Experience leading or influencing digital programs in region, such as localization of digital campaigns & web properties
• Experience leveraging both technology and SI/channel partners in regional partner/business development to influence pipeline creation and acceleration
• Data-driven mindset with a focus on quantifiable outcomes derived from regional marketing
• Proven ability to work cross-functionally between product marketing, digital marketing, business development, and sales
• Experience with Salesforce and Marketo 

Responsibilities and Duties

• Global Campaign Leadership Responsibilities:
• Drive the strategy for Global Campaigns across PMM, Corporate Marketing, Marketing Operations and Revenue & Growth teams to exceed both PG and PAYG targets, every quarter
• Drive Global Campaigns to develop regional campaigns and scalable, targeted regional programs for Enterprise, across personas (developers to C-level) and target accounts that create & influence pipeline 
• Build our campaign themes to match relevant messages/concepts of our strategic partners (CSP, RSI, GSI)
• Integrate the relevant channels to support global campaign rollout
• Partner closely with Partner Ecosystem team to build out and orchestrate regional pipe gen plans to and through partners 
• Create framework of evaluation as we can review, analyze, and communicate global performance by partnering with Data Science 
• Ensure we get maximum impact of the CSPs MDF/credits regional budgets and bring the impact to the business back to each CSP through the QBR process
• Drive the connection between data, accounts, and campaigns
• Partner Marketing Leadership Responsibilities:
• Create a vision and strategy to implement marketing plans to support and scale Confluent’s partner GTM activities, solutions, and pipeline
• Drive marketing to, with, and through our global partner ecosystem which includes cloud partners, Global System Integrators, Regional System Integrators, and ISVs
• Understand partners’ business objectives, go-to-market approach, and channels, and use this insight to build and execute joint partner marketing strategy focused on lead generation and opportunity pipeline
• Create and deploy scalable marketing programs, with appropriate customization for the type of partner (Cloud vs. SI vs. ISV), industry focus, target geographies, level/role/buying personas of target audiences, etc.
• Lead our high-performing partner marketing team as a player-coach and build a world-class team as we grow by hiring and developing top talent
• Own the partner marketing budget and direct investments based on strategic priorities
• Work in a highly collaborative manner with Confluent’s Revenue Marketing, Product Marketing, Finance, Product, Solution Engineering, and PR teams to promote joint solutions, develop marketing materials and tools, and ensure a consistent brand message
• Engage and educate partners and partners on Confluent’s value proposition through events and campaigns
• Extend the power of our brand by developing correlations between technical outcomes, business outcomes, and business value for partners and end customers
• Digital Experience Leadership Responsibilities:
• Reimagine our current state and create the very best B2B web experience
• Lead the global digital strategy that delivers a seamless experience across our destinations from web to other digital properties including webinars and email
• Create the strategy that balances organic and paid efforts to create best-in-class digital results
• Optimize our paid media efforts that focus on both pre-believers and pre-buyers across the theaters, regions and accounts that matter the most to our short-term and long-term success
• Drive the performance of the web properties with a focus on building our brand, engaging and educating our audiences, creating community, and generating demand
• Treat the website like a product and inspire cross-functional teams to implement the strategic digital roadmapImprove accessibility and drive a cultural mindset change among designers, content makers, and developers to deliver a great experience for people with disabilities
• Implement effective search engine optimization (SEO)
• Execute a backlinking strategy that drives quality referral traffic
• Manage the website data and analytics center of excellence
• Run experimentation and optimization projectsManage a team of FTEs and vendors, demonstrating a commitment to foster career growth and creating an environment where every team member is their authentic self and shows up each day to do their best work

Skills

• SaaS
• Digital Marketing
• Search Engine Optimisation (SEO)
• Business Development
• Sales
• B2B
• Product Marketing
• SalesForce
• Partner Management
• Marketo
• Collaborative
• GTM
• Marketing Campaigns