Manager of Digital Marketing

• 5000 - 6000 USD per Month
• Full Time
• Posted : 11 months ago

About Pressbooks:

We are a small team working together to build software that supports new models for publishing with a focus on web-first books, optimized for learning. Originally grounded in the open source world, we are passionate about creators having full control over their content, open education, and the intersection of books and digital technology.

We’re a self-sustaining business with a growing list of happy enterprise SaaS clients in Canada, the United States, and beyond. Our versatile publishing platform is used by colleges, universities, and other educational communities around the world to create and adapt textbooks and other learning materials that are accessible, interactive, and low-cost or free to students. We care deeply about customer success and supporting the educational communities that rely on our products.

We are a fully remote company with folks working across North America. Our team is welcoming, compassionate, and committed to maintaining a safe and encouraging environment for people of all racial backgrounds and gender identities. Our innovative four-day work week, vacation time, and sick or care leave policies are designed to support healthy engagement with work and space for a satisfying life outside of it.

About the Role:

Pressbooks is in a unique market position. We are considered essential infrastructure within the open education community–a small but growing niche within higher education–where our customers adore us. Because our versatile publishing platform can be invaluable to many parts of an educational organization, we’re excited about the opportunity to grow within and beyond our established base. In this role, you will help academic leaders, educators and learning technologists understand how Pressbooks supports digital learning innovation and equitable student success.

We are looking for a results-oriented Manager of Digital Marketing to develop and implement effective digital marketing strategies that generate qualified leads and drive business growth among current and new customers. At the same time, we need someone who is passionate about learning and education, and who is thoughtful about how to market effectively in the highly educated and values-driven edtech market. This position will be instrumental in expanding our customer base, increasing brand awareness, and developing our capabilities with Account-based Marketing (ABM) tactics that drive growth among high-value accounts.

As Manager of Digital Marketing for Pressbooks, you will be responsible for aligning marketing activities to support successful outcomes across the customer journey, from top-of-the-funnel lead generation through developing advocates among our many happy customers. You will have opportunities to shape Pressbooks’ approach to growth-focused marketing as we broaden our reach and presence beyond the niche audience we serve today.

You’ll join a small but highly capable team and will report to the Vice President of Growth and Strategy.

Responsibilities:

• Develop and execute comprehensive digital marketing campaigns that align with Pressbooks' goals and objectives.
• Use multiple digital marketing channels to drive brand awareness, lead generation, and product marketing among target audiences.
• Create compelling and engaging campaigns, communications, and touchpoints to attract and nurture contacts throughout the customer journey, from first contact through thriving, active customer.
• Strategize, brainstorm, and collaborate with company leaders and customer-facing team members around how digital marketing activities help Pressbooks meet its goals for revenue growth, market engagement, and customer success.
• Collaborate with cross-functional teams, including sales, product, customer success, to align marketing efforts with business objectives including Account-based Marketing (ABM).
• Develop and optimize targeted marketing materials, including but not limited to website content, email campaigns, landing pages, newsletters, blog posts, case studies, one-pagers, articles, webinars, and videos.
• Optimize website performance, user experience, and conversion rates through continuous analysis and improvement of landing pages, CTAs, and other digital assets.
• Analyze campaign data and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, identify areas for improvement, and iterate to drive results.
• Implement A/B testing and other optimization techniques to improve conversion rates and overall campaign performance.
• Conduct market research and competitive analysis to identify key trends, opportunities, and customer insights.
• Monitor industry trends and emerging technologies to stay updated on digital marketing strategies and tools, making recommendations for implementation as appropriate.
• Stay informed about data privacy regulations and ensure compliance with applicable laws and best practices.
  
  

• You have 4+ years of proven experience in digital marketing, including at least two years in B2B SaaS marketing with edtech experience preferred.
• You have a creative mindset with the ability to develop effective multi-channel campaigns and innovative marketing strategies.
• You have in-depth knowledge of digital marketing channels (e.g. website, email, social media, content marketing, SEO, SEM, partner marketing, etc.).
• You have strong written and verbal communication skills.
• You thrive collaborating as a team to support team-wide goals and success, but you are also self-motivated and work well independently.
• You have strong organizational and project management skills with the ability to handle multiple projects simultaneously.
• You have strong analytical skills with experience in using data to drive marketing strategy and marketing campaign effectiveness.
• You have experience with A/B testing and conversion rate optimization.
• You are proficient with digital marketing software and tools (e.g. Hubspot or similar) and Google Workspace applications (Docs, Sheets, Slides, email, calendar, etc.)
• You have experience with tools for building and managing websites (e.g. Wordpress or similar)
• You have knowledge of data privacy regulations (e.g., GDPR) and best practices.
• You have a bachelor's degree in marketing, communications, business, English, humanities, or a related field.
  
  

• Knowledge of the education, higher education industry and/or publishing industry
• Experience with account-based marketing (ABM) strategies and tactics for building relationships and moving accounts through the customer journey
• Proficiency with Wordpress and/or Pressbooks
• Proficiency using commercial CRM solutions to support marketing activities
• Familiarity with Scrum methodology
• Experimentation and/or experience using AI tools to boost productivity.
• Experience coordinating support for industry conferences and events.
  
  

• 4-day work week, with Fridays off
• 4 weeks of vacation and time off during the December holidays
• Extended health care, including dental and vision
• 24/7 telehealth services
• Employee assistance program (legal, financial and career)
• Generous benefits package that includes:
• yearly tech allowance,
• yearly wellness allowance,
• yearly book allowance,
• monthly internet allowance,
• group RRSP
• one-time work-from-home stipend,

Skills

• Digital Marketing
• Ad Serving
• Marketing Campaigns
• Lead Generation
• A/B Testing