Digital Marketing and Fundraising Coordinator - Remote

• 62,000 - 68,000 USD per Year
• Full Time
• Posted : 11 months ago

Company Description

• Set up digital fundraising forms on Oxfam websites ensuring tracking, fund codes, and appeal codes are applied for proper financial and performance tracking; ensure donation forms deliver the intended messaging and offers to the correct audiences and provide quality assurance on forms.
• Set up all approved fundraising and cultivation email messages including implementing conditional content for specific audience segments to ensure Oxfam supporters receive personized experiences.
• Run quality assurance on outgoing Oxfam advocacy email messages and forms.
• Set up and track all A/B email fundraising and cultivation tests with a goal of optimizing open, click, conversion rates, and average gifts.
• Ensure all donation forms and email appeals are optimized for user experience, analytic tracking, and properly reviewed for quality assurance.
• Ensure all email appeals are sent to proper audience segments.
• Create digital fundraising, advocacy, and survey forms as needed on Oxfam websites to support email marketing automations.
• Occasionally write email messages as needed for current Oxfam supporters.
• Create fundraising and advocacy promotions, lightboxes, and other engagement components on Oxfam websites.
• Coordinate with Public Engagement, Resource Development, and other digital team members to ensure effective implementation of digital strategies across channels.
• As needed, track data related to digital fundraising efforts to assist in performance analysis and reporting.
• Assist in other digital team tasks as needed to raise awareness about Oxfam America, our issues, and campaigns and engage supporters in our work.

• Will stay abreast of professional standards, trends, and issues affecting this set of responsibilities, demonstrating continuous learning of the field.
• Will work effectively and collaboratively in support of building a team-based, problem-solving work culture treating all persons with dignity and respect, and will be familiar with and committed to Oxfam America mission, values and goals.
• Will have a fundamental understanding of gender justice and diversity within key areas of responsibility and a commitment to promoting gender justice, racial equity, and diversity in our workplace and programs.
• Within key areas of responsibility, will have a commitment to and be accountable for activities contributing towards a safe and accountable workplace environment, projects and relationships for staff, partners, and the communities we serve.
• Occasional domestic travel

• Bachelor’s degree or equivalent combination of education, experience, and training.
• 1-3 years of digital marketing, fundraising, and/or e-commerce experience with a proven track record of success.
• Experience implementing digital fundraising campaigns across channels, including A/B email testing.
• Experience with eCRMs and email marketing platforms, such as HubSpot or Engaging Networks.
• Strong organizational skills, able to prioritize workload and multi-task.
• Ability to work effectively in a fast-paced environment and under pressure.
• Ability to communicate technical information to non-technical staff.
• Accuracy and strong attention to detail.
• Strong oral and written communications skills.
• Collaborative work style to effectively work within cross functional teams to deliver high-quality digital communications on schedule.
• Passion for communication as a means to fight the injustice of poverty.

• Knowledge of and experience with communicating social justice issues for awareness-building, advocacy, and/or fundraising.

Skills

• Digital Marketing
• Ad Serving
• Organization skills
• E-commerce
• Communication