Search Engine Optimization Manager

• 5000 - 6000 USD per Month
• Full Time
• Posted : 11 months ago

Job Summary

• Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights with key business partners across the organization.
• Evangelize and educate stakeholders throughout the organization by sharing the opportunity of SEO within several disciplines (UX, Marketing, Content, Local, etc.)
• Collaborate with external agency on topic and keyword research and competitive analysis to guide SEO strategy across different digital properties.
• Work cross-functionally with D2C, product, UX, paid, and brand teams to align SEO with companywide business goals and objectives. Coordinate implementation with internal and external teams.
• Champion data-driven testing initiatives to identify opportunities and scale acquisition efficiently.
• Develop and implement a link building plan.
• Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.
• Functions with highest level of autonomy on requests/projects/problems of highly complex business issues.
• Uses highly specialized technical skills and industry knowledge to provide leadership to team on project/programs.
• Maintains in-depth understanding of product landscape and applications for advanced analytics, as well as attribution management and tracking.
• Considered a subject matter resource and maintains relationships by utilizing expertise in one or more areas of digital marketing or performance marketing channels.
• Effectively creates and communicates messages/results to wide range of both internal and external audiences.

• Develop a strong working relationship with Engineering and external SEO agency to understand and prioritize the current SEO opportunities.

• Hands on execution of SEO improvements including coordination with engineering on implementation of SEO. Strong partnership with engineering department is needed.

• Partner with copywriting, marketing and D2C team to ensure content appearing on the website is developed with SEO related data, insights and SEO best practices.

• Develop keyword reporting that provides insights to the paid search team to ensure proper spending on keywords.

• Develop an ROI based reporting structure and cadence for internal audience (manager, department head, engineering) as well as one for the board.

• 5+ years of hands-on SEO experience in developing, leading, and implementing SEO strategies and recommendations
• Extensive knowledge of current SEO best practices with strong technical SEO background experience or another area of expertise within SEO (ex: Content, Local, AI/Automation)
• Advanced communication and presentation skills with ability to convey complex ideas to executive level audiences
• Advanced collaboration skills in partnering/working across different business areas (UX, developers, engineers, public relations, social media, etc.) to implement SEO recommendations
• Advanced experience with Google Analytics and Google Search Console tools
• Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz
• Excellent analytical, prioritization, organizational, and quantitative skills

Skills

• Search Engine Optimization (SEO)
• Web Analytics
• Keyword Research
• Google Analytics
• Search Engines