Search Engine Marketing Specialist

• 45 - 60 USD per Hour
• Full Time
• Posted : 10 months ago

Synergy Interactive is partnering with a growth marketing agency to fill an Senior SEO/SEM Manager position. This contract position is fully remote and will be working in CST hours. SEO AND SEM experience is required for this position

NOTE: NO 3RD PARTY CANDIDATES OR RESUME SOLICITATIONS WILL BE ACCEPTED

RESPONSIBILITIES:

• Provide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple clients

• Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals.

• Develop SEO strategies and phased roadmaps to assist clients in meeting their organic visibility goals.

• Evaluate existing content for alignment to the SEO roadmap to determine content development and refinement opportunities at the program level.

• Execute best practice campaign strategies, structure, and reporting

• Provide campaign insights through keyword and competitor research and keyword testing

• Oversee and occasionally execute campaign optimizations across all clients

• Write Search ad copy for all client campaigns

• Conduct detailed SEM Audits for campaign research

• Perform SEO audits including technical and on-page evaluation to inform ongoing optimization and content opportunities as well as digital experience information architecture.

• Coordinate forecasts and budgeting with other members of the media team

• Partner with performance marketing and channel planners (Display, Social, etc.) to build integrated touchpoint plans, defining the role of SEO/SEM in driving conversion goals.

• Present findings in a synthesized manner with highly organized data to back-up your findings for both internal and client audiences.

• Create SEO/SEM performance measurement plans with KPIs and benchmarks for monthly and quarterly reporting, inclusive of impact to website traffic and content engagement.

• Set-up data integrations and visualization for search and web reporting.

• Develop website tagging briefs and execute tagging for ongoing web reporting.

• Keep up-to-date on marketing best practices and trends affecting the analytics and digital marketing space

QUALIFICATIONS:

• 5+ years Search Engine Marketing experience

• Google AdWords, Bing Ads and Google Analytics certificati0on

• Proven track record of success with and deep understanding of large scale paid search programs and strong research capabilities

• Excellent search ad copywriting skills

• Solid knowledge of current and emerging SEM trends and technologies

• Strong analytical skills, organizational skills, and high attention to detail

• Excellent communication and interpersonal skills

• Advanced Excel knowledge for data manipulation and tactical execution including pivot tables, V Look-ups, concatenation, etc.

• Proficient at conversion tracking and pixel placement

• Familiarity with SEMRush, Spyfu, Moz

• Ability to read HTML to identify technical SEO issues

• B2B experience preferred

• Attribution Modeling knowledge is a plus

• Technical SEO capabilities are a plus

• Agency experience is a plus

• Experience in managing junior paid search team members is a plus

Skills

• Digital Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• SEO Audits
• Google Analytics