Entegra

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B2B Marketing Writer

Entegra
  • 5000 - 6000 USD per Month
  • Full Time
  • Posted : 11 months ago

Entegra, a division of Sodexo, has an exciting new opening for a B2B Marketing Writer with our Digital Content Team. This is a virtual position.


The B2B Marketing Writer will have some of the following domain expertise; Senior Living, Lodging, Restaurant, Golf, or Education Business to Business (B2B) to create audience-centric, data-driven, digital-first marketing and sales enablement content that engages audiences and drives results for Entegra Procurement. This role supports the business in North America and works in close partnership with segment marketers and Sr. Director, Marketing at Entegra, Brand & Communications, digital marketing, client services and sales functions. This role also is called on to support communications for senior executives including the CEO.


Reporting to the Director, Digital Content, the Marketing Writer will create clear, concise, engaging content aligned with messaging frameworks and channel strategies to shape, explain and position Entegra’s Business (B2B) value proposition, offers and services. Use audience, channel, and performance data to inform the conception and creation of a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, case studies, social/sharables, sales enablement, how-to guides, tip sheets, info-graphics, scripts, press release, webinars, long-form content pieces and advertising.


Manage and oversee the full content life-cycle, from ideation, planning and development through web, email and other digital publication, distribution and post-publication maintenance and analysis. In collaboration with integrated marketers, demand generation strategists and channel managers, you will conduct background research (including SEO), draft and edit content optimized for use across a variety of platforms, channels and audiences with a focus on driving audience action to meet marketing goals.


Primary Duties & Responsibilities


  • Partners with Sr. Director, Marketing at Entegra and segment marketers, content director, and segment SMEs to create and deliver original and adapted content that is clear, compelling and credible for the brand and segment use in marketing and sales materials.
  • Ensures all core content is consistent in terms of style, quality and tone of voice across channels, and adheres to accessibility and compliance regulations
  • Identifies opportunities to enhance content with visual elements and collaborates with channel owners and design team to translate core language into usable content across formats
  • Researches clients and their target audience to support creative messaging and keeps abreast of business challenges and competitor strategies
  • Conducts SEO research and applies SEO strategy to content creation
  • Actively participates in the ideation process leveraging customer insights, audience research, campaign and channel analytics, brand insights and industry/market data to develop content in the range of digital brand, marketing and sales content
  • Converts information gathered from a variety of sources into usable, engaging content tailoring content to target audiences and applying data to improve quality, personalization, and audience actions.
  • Understand Entegra and the Entegra brand, objectives and initiatives and applies to create content
  • Appropriately balances client desires, business requirements and sales strategies, and finds common ground when debating creative or strategic opinions


Minimum Qualifications


  • Bachelor’s degree, preferably in journalism, business/corporate communications, advertising, English or related field
  • Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads
  • Exhibits an understanding and possesses experience in B2B content creation
  • Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead-generation and lead nurturing.
  • Demonstrated ability to self-manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media
  • Experience with search-engine optimization (SEO) strategy and application to content development
  • Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing
  • Able to distill verbose or technical content to the essence of the main message in a concise, effective manner
  • Exhibits consistent quality control in work with stringent attention to detail and ability to self-edit
  • Self-described grammar junkie
  • Experience with web publishing, content marketing platforms, and content management systems


Sound like the opportunity you've been waiting for? Apply TODAY! We look forward to hearing from you.


Sodexo offers a full array of benefits including paid time off, holidays, medical, dental, vision, 401K and access to ongoing training and development programs, tuition reimbursement, plus health and wellness programs.


Not the job for you?


At Sodexo, we offer positions that support a variety of career goals working in diverse business segments, including Corporate Headquarters, Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. Continue your search today.


Working for Sodexo:


How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.


#LIRemote


What We Offer


Sodexo offers fair and equitable compensation, partially determined by a candidate's education level or years of relevant experience. While the budgeted range for the position is posted, Sodexo salary offers are based on a candidate's specific criteria, like experience, skills, education and training.


Position Summary


Works closely with the Proposal Director and SMEs with a focus on specific area of expertise. In collaboration with leadership, interfaces with internal clients and support staff to ensure proposals are fully compliant, high quality, and submitted on-time. Become our in-house expert on Sodexo contracts. Works closely with constituents for identification and completion of graphics for inclusion in the proposal. Drafts the proposal content. Compiles a Compliance Matrix for inclusion in the proposal and ensures the proposal is 100% compliant. Provides summary of metrics data.


Qualifications & Requirements


Basic Education Requirement - Bachelor’s Degree or equivalent experience


Basic Management Experience - 3 years


Basic Functional Experience- 3 years in technical writing, proposal writing, or a related field


Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.

Skills
  • Digital Marketing
  • Business-to-Business (B2B)
  • Content Development
  • Content Creation
  • Content Marketing
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