The Copywriter will join a small but motivated internal creative team to assist with loyalty and brand content support. Reporting into the Senior Brand Manager, the Copywriter will be jointly responsible for the development and execution of creative concepts to support several of our global hotel brands or loyalty brand across owned and paid marketing channels.
They must possess a deep understanding of branding, copywriting, and content strategy with core strengths in communications. They will play an active role in partnering with a variety of teams to deliver fresh and innovative creative solutions (from concept to completion) that support our hotel brands and overall company goals.
Position Responsibilities
Curate and draft content to support various global brands, hotels, and resorts
Maintain strict adherence to established formatting standards, brand tone and voice, corporate guidelines and Associated Press Style
Demonstrate a high level of attention to detail, ensuring grammatical and factual accuracy, as well as compliance with business rules and norms
Approach complex challenges by distilling content into clear, concise and cohesive messaging by way of creative copy solutioning
Positively engage and build relationships with cross-functional stakeholders, both internal and external
Adapt to a fast-paced environment where evolving business needs may shift priorities and project deadlines
Proactively communicate with manager and team members in order to meet deadlines and respond to stakeholder requirements
Experience And Qualifications
5+ years advertising/marketing in either a corporate or agency environment; experience in copywriting and content development for product/service marketing and/or customer communication
Provide concepting and copywriting support for various go-to-market initiatives for a collection of hotel brands or the World of Hyatt brand.
Ability to apply strategic skills and thought leadership to creative asks and campaigns.
Develop content consistent with business partner creative briefs, strategy and business plans, and other inputs.
Must be able to create content that will tell our story in a compelling and concise manner consistent with Brand content and style and health literacy programs.
Apply and extend brand identity systems, typography, photography, color, tone of voice and other ingredients appropriately to create innovative visual solutions that meet business and hotel needs.
Work to budgets and within tight deadlines in a fast-paced environment
