Content Strategy and Writing Lead - Hybrid preferred in NY, NY or Remote
Optum- 85,000 - 167,300 USD per Year
- Full Time
- Posted : 10 months ago
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.
At Starship, a subsidiary of Optum Financial, you will find careers that are innovative, rewarding and empowering. We started with Health Savings Accounts (HSA), and now we are creating a net-new category in the benefits payment space. Our solution will put people in greater control of their financial health and personal wellness and make employee benefits more accessible and easier to use than ever before. At Starship, you’ll be part of a diverse team, with brilliant people from the financial and tech industries, who are passionate about improving the lives of others.
We are seeking a highly skilled and experienced Content Strategist and Writer to lead our writing practice. The ideal candidate will be responsible for crafting compelling content strategies and writing copy that drives engagement and builds brand presence across a variety of channels, including email, SMS, push notification, landing pages, blog posts, and in-app product copy and content.
You’ll enjoy the flexibility to work remotely* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities
- Generate and test net-new value propositions and marketing language for a new product we are innovating and piloting
- Develop and extend a meaningful brand voice and personality that is consistent across all channels yet resonant based on channel type
- Leverage and develop messaging for new product launches, features, and promotions that align with the brand voice and appeal to the target audience
- Define our POV and approach to a variety of content mediums and roll out effective strategies across all points in the user journeys
- Define and extend a Product Marketing Knowledge Base: Develop and maintain a knowledge base for our product that defines how we position, communicate, and educate the product
- Write email, SMS, Push Notification Copy: Create copy for marketing and transactional email and push notification campaigns, and SMS that increase customer engagement, retention and conversion rates
- Assist with support resources, such as FAQs and user guides, to help customers better understand our product and its features
- Own and iterate on the marketing website content and landing pages to effectively communicate the value of our product and its features, and motivate visitors to take action
- Advise and craft UX writing within our app experience
- Ensure all copy and tone is consistent with the brand voice and personality and consistently reinforce the brand's messaging and values
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
- 7+ years of writing experience in a fast-paced industry, 2+ years writing in a Product Marketing (or similar) context
- Experience developing content strategies using both quantitative and qualitative insights; an obsession with writing for the end user
- Solid understanding of brand voice and an appreciation for design
- Track record of successfully leading content efforts from strategy to execution (data-driven results)
- Proven excellent analytical and communication skills
- Proven solid focus on execution, proven track record of delivering results
- Proven team player - understands the importance of building cross-functional relationships to drive successful Product Marketing initiatives
- Proven meticulous attention to detail and care for the power of words
- Proven creativity, collaboration and eagerness to always improve
- Proven ability to convey complex ideas to end users simply
- Undergraduate or Master’s Degree
- 8+ years in a Content Strategy for digital products
- Experience in Fintech or healthcare
- Holistic understanding of end-to-end user experience design
- Proven builder’s mindset
California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.
- All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Skills
- Product Marketing
- Content Strategy
- Content Writing
- UX writing
- Communication
