Remote Job
Digital Marketing Specialist
Cengage Group- 49,500 - 79,200 USD per Year
- Full Time
- Posted : 10 months ago
We believe in the power and joy of learning
- Provide marketing support to the Head of Marketing
- Develop, execute and optimize digital marketing campaigns including PPC, paid social, display, and Indeed, to drive qualified leads in collaboration with the media agency to meet business goals.
- Communicate directly with partners and coordinate campaign expectations and approvals
- Employ marketing analytics techniques to gather important data and optimize our lead funnel (funnel dynamics, social media, web analytics, rankings etc.)
- Provide end-of-campaign reports to internal and external stakeholders
- Manage and execute content calendar for organic social channels for the B2C audience
- Bachelor’s Degree or Minor in Marketing, Communications, Journalism, English, or related field
- Excellent communication and interpersonal skills
- Ability to manage competing priorities and deliver projects on schedule
- Leading the planning and implementation of paid media campaigns across multiple channels, including PPC, display, and paid social
- Knowledge of marketing Key Performance Indicators including click-through rates, reach, ROAS, etc, and ability to optimize campaign performance
- Excellent knowledge of MS Office, marketing computer software, and online applications (CRM tools, Google Analytics, Google AdWords, Salesforce, etc.)
- Proficiency in Microsoft Excel
- 3 years working in a marketing support role
- Client services experience
- Familiarity with CMS platforms, Adobe Photoshop, InDesign, and SEO tools
- Project management experience
- Eye for design
Skills
- Digital Marketing
- SEO
- campaign
- B2C
- Communication
