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Paid Media Strategist - REMOTE

BOL Agency
  • 90,000 - 90,000 USD per Year
  • Full Time
  • Posted : 10 months ago

Established in 1999, BusinessOnline is a B2B performance marketing agency working at the crossroads of creativity, technology and analytics. We combine the science of data with the art of media, and the discipline of strategy with the orchestration of ABM to help our clients find, keep and scale the right relationships with their ideal customers while proving impact on revenue.


We have a client base that ranges from well-funded startups to legacy enterprise, from Biotech/pharma to leading technology and SAAS brands: PayPal, Honeywell, Baker Hughes, Honeywell, Thermo Fisher Scientific, Neustar, and many more.


Job Description:


The Paid Media Strategist will effectively manage client’s Paid Media campaigns including set up, support, reporting and analysis on projects of various sizes. The candidate is responsible for understanding client goals and expectations as well as all department deliverables and must be able to clearly convey and explain search engine best practices to company associates and clients. He/she should be excited to thrive in an atmosphere of change, innovation, critical thinking, process, humor, results, and success.


Responsibilities:


  • Deep knowledge of Google Ads, Microsoft Ads, LinkedIn/Facebook Twitter Ads, Display programs
  • Set-up, implementation, and management of paid media campaigns in multiple verticals
  • Ad copy creation, testing, and optimization
  • Budget management and allocation
  • Testing of keyword, ad copy, landing page strategies
  • Optimize accounts for maximum results and meet client goals (CPL/ROI)
  • Reporting and analysis of campaigns
  • Participate in cross-functional teams throughout company
  • Respond to the day-to-day client requests and questions
  • Ensure positive and long-lasting relationships with both clients and internal teams
  • Continue to drive innovation and creative ideas to maximize results month in and month out (a campaign is never truly optimized)
  • Desire to learn and understand other areas of Digital Marketing and ability to independently research and learn


Requirements


  • Minimum of 3-4 years Paid Media Marketing experience
  • Proven success in managing Paid Media campaigns
  • Experience with Web analytics and reporting
  • Results oriented
  • Intermediate to advanced Excel skills
  • Extreme attention to detail is mandatory
  • Demonstrated verbal and written communication skills
  • Ability to effectively multi-task / highly organized / time management skills
  • Work independently under pressure, meet deadlines, manage several projects simultaneously and set priorities with minimal supervision
  • Problem Solving – ability to quickly solve problems in a fast paced environment
  • Experience in SEO is a plus


Interview Process:


  • Application
  • Video Interview with Department Head
  • Video Interview with SVP, Performance
  • Final Interview with CEO
  • Completion of Project to demonstrate abilities


Benefits:


  • Generous compensation package with performance incentives
  • Health insurance with company contribution
  • Paid maternity and paternity leave
  • FTO Flexible Time Off
  • 401(k) with employer matching
  • Company-funded short-term disability and life insurance
  • Long-term disability
  • Training budget
  • The flexibility of working remotely


Reporting to the Director of Paid Media


Salary Range: $90,000 to $90,000


Our culture is rooted in organizational transparency, empowering individuals, and an attitude of getting things done. If you want to be a valuable contributor on a team that cultivates these core values, we would love to hear from you.


We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


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Skills
  • Google Ads
  • Social Media Marketing
  • Paid Media campaigns
  • Web analytics
  • Communication
  • SEO
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