Outreach SEO Specialist

• 5000 - 6000 USD per Month
• Full Time
• Posted : 10 months ago

At Academic Partnerships, we drive change through innovation in online education using the strengths, experience, and creativity of our people. As a leader in online education, we are focused on facilitating the goal of scalable online program success for our university partners and the students they serve—bringing the dream of earning a degree to becoming a bold reality. Our company is built on the foundation of our mission - to increase access to top-quality, affordable and workforce relevant education delivered online. Join a company that helps make dreams become a reality!

• Support outreach strategies/tasks and topic-specific content promotion to increase qualified organic traffic.
• Collaborate closely with UX and Digital Marketing Team and other practice groups to ensure successful project work is appropriately positioned for long-term success.
• Provide ongoing strategic oversight on organic off-page marketing best practices and tactics that align with AP goals and overall business objectives.
• Proven track record in delivering successful and cost-effective off-page SEO and content programs that lead to successful increases in organic traffic and on-page conversions.
• Intuitive project management and organization skills, ability to prioritize and manage multiple projects.
• Provide detailed and analytical site performance reporting insights and on-page recommendations.
• Monitor customer engagement and identify new ways to increase relevant search demand while increasing engagement and lead conversion.
• Utilize strong analytical ability leveraging Google Analytics and Tableau to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Define measurable acquisition-based SEO strategies for University Partners, including competitive research, technical SEO, web presence optimization, site structure, off-page strategies, measurement, and performance.
• Perform other duties as assigned.

• 2+ years of experience within an agency or company responsible for executing organic marketing strategies.
• Bachelor's degree preferred.
• Experience in Higher Ed preferred.
• Experience in structured data, information architecture and testing experience is a plus.
• A combination of B2B (lead generation) B2C (e-commerce) D2C (direct to consumer digital marketing experience, ideal.
• Experience and knowledge of SEO and how it plays into an SEM and digital media is a plus.
• Strong demonstrated knowledge of standard and enterprise SEO tools, including Google Analytics, Google Search Console, Ahrefs, Semrush, Moz, and Screaming Frog.
• Beginner knowledge of HTML, JavaScript, and CSS as they related to search crawlability, and site performance.

• PTO – accumulated from day one
• 11 designated holidays
• Medical – four options (including PPO and HDP)
• Dental
• Vision
• Life & Disability (company paid)
• Flexible Spending Account & Health Savings Account (company contribution to HSA)
• Retirement plan with company match
• Maternity / Paternity / Parental Leave (company paid)
• Volunteer Time Off

• Wellness program
• Alternative medicine options
• Pet discounts
• Accident, Critical Illness and Hospital Indemnity

• Continuous Professional and Leadership Development Programs
• Tuition Reimbursement for employees and their dependents

Skills

• SEO
• B2B
• information architecture
• SEM
• digital media
• Communication