Bilingual Digital Media Specialist - Search

• 5000 - 6000 USD per Month
• Full Time
• Posted : 10 months ago

Company Description

• Own the day-to-day management of ecommerce search and display marketing campaigns, optimizing campaigns towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement
• Managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
• Track and report on the effectiveness of Google campaigns against defined KPIs to continuously improve campaign performance against organizational goals
• Assist in weekly, monthly, and quarterly media planning across digital
• Build and present media plans against revenue goals
• Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, daily monitoring, pacing and optimization
• Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
• Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
• Garner insights on creative assets to ensure proper optimization against performance KPIs
• Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
• Evaluate success of Google campaigns to inform investment decisions
• Responsibility for weekly, monthly and ad-hoc reporting and analysis as required.

• A University/College degree in Marketing, Business, eCommerce or related discipline
• 3-5 years of hands-on experience managing paid search campaigns.
• Strong knowledge of Google Ads Editor
• Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills
• Proficient skills in Excel
• Relevant certifications across advertising platforms
• Fully bilingual (English/French), written and spoken

• This is not a job but a CAREER with opportunities for growth and advancement
• Diverse and inclusive work environment
• We will invest in you and provide extensive training, mentoring and continuous development
• Access to our in-house learning platform with over 16,000 digital courses taught by industry experts in a variety of languages
• Full medical, dental benefits and a Deferred Profit Sharing Program
• Annual Wellness Credit for any products/services that improve your health and well-being, ie., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
• Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
• Maternity/Parental leave top up benefits
• Tuition Reimbursement Program that covers professional AND personal development
• Long service awards, celebrations and other social events
• Associate Referral Program
• Paid day off to volunteer at your local charity of choice
• Recognized as one of Canada’s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital

Skills

• Digital Marketing
• Google Ads
• paid search campaigns
• Communication
• CRM