Brand Development Manager
BairesDev- Posted : 3 years ago
About the Role:
We are looking for an experienced Brand Development Manager to join our Marketing team and develop a Brand strategy. This professional will be responsible for executing highly effective communications plans through a deep understanding of the consumer and our target market, achieving profit, and maximizing the brand's long-term potential.
What You'll Do:
- Identify how our brand is currently positioned in the market, designing a research-based brand strategy, leading cross-functional project teams focused on the execution of branding programs, initiatives, and/or strategies, measuring and reporting on the success of brand marketing campaigns.
- Develop and maintain the brand messaging and brand visual elements, developing and executing marketing campaigns aimed at communicating our brand message, increasing brand awareness and consideration as well as building market position, ensuring consistency with the tone of voice and brand messaging.
- Analyze customer knowledge, trends, market analysis, and best marketing practices to create successful brand strategies, anticipating consumer trends to keep the brand up to date.
- Own the development and implementation of brand marketing strategies, developing, executing, and tracking collateral materials for both internal and external purposes.
- Establish positioning, identify the objective audience and develop marketing plans with specific objectives in different channels and segments.
- Communicate our brand personality internally and aligning the company around foundational concepts, acting as a Steward to the company's brand strategy and positioning platform, researching and determining product weaknesses and areas to overcome with developing brand identity.
You Must Have:
- Proven work experience as a Brand Development, with a positive track record in the design and implementation of successful digital marketing campaigns.\r
- Experience in managing a high-performance team, with excellent analytical and project management skills.\r
- Experience in B2B service marketing.\r
- Solid knowledge of online marketing tools and best practices.\r
- Creativity, strategic thinking, and trend savviness, with a deep understanding of how all current digital marketing channels work.\r
- Highly motivated, flexible, and service-oriented, with strong prioritization, time management, and organizational skills.\r
- Versatile, goal-oriented, driven, proactive, and experienced in networking and influencing decision-makers.\r
- Advanced English level.
BairesDev Offers:
- 100% remote work.
- Flexible hours - make your own schedule!
- Diverse and multicultural work environment.
- Paid parental leave, vacation & holidays.
- Hardware setup for you to work from home.
- Excellent compensation - well above the market average.
- Extensive opportunities for growth and professional development thanks to our mentoring system.
At BairesDev, remote work is at our core. Enjoy the opportunity to have a dynamic lifestyle, better health, and wellness. Find renewed passion in your job, improve your productivity, and benefit from attractive growth opportunities for your career.
If you are interested in being part of a team composed of the best professionals and working 100% goal-oriented in an innovative environment, but with the structure and resources of a multinational market leader, do not hesitate to apply!
Right now, we have more than 700 unique opportunities, and you can navigate them all in our Jobs Site, jobs.bairesdev.com."}" data-sheets-userformat="{"2":1021,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":0,"10":0,"11":4,"12":0}">BairesDev is proud to be one of the fastest-growing companies in Latin America and a welcoming, highly rated employer (Glassdoor Employee Score: 4.3). With more than 3,000 employees in 27 countries and world-class clients from start-ups to Fortune 500 companies, we're only as strong as the multicultural teams at the heart of our business. BairesDev runs on talent. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of IT Talent and nurture their professional growth on exciting projects for companies like Google, Pinterest, and Udemy.
About the Role:
We are looking for an experienced Brand Development Manager to join our Marketing team and develop a Brand strategy. This professional will be responsible for executing highly effective communications plans through a deep understanding of the consumer and our target market, achieving profit, and maximizing the brand's long-term potential.
What You'll Do:
- Identify how our brand is currently positioned in the market, designing a research-based brand strategy, leading cross-functional project teams focused on the execution of branding programs, initiatives, and/or strategies, measuring and reporting on the success of brand marketing campaigns.
- Develop and maintain the brand messaging and brand visual elements, developing and executing marketing campaigns aimed at communicating our brand message, increasing brand awareness and consideration as well as building market position, ensuring consistency with the tone of voice and brand messaging.
- Analyze customer knowledge, trends, market analysis, and best marketing practices to create successful brand strategies, anticipating consumer trends to keep the brand up to date.
- Own the development and implementation of brand marketing strategies, developing, executing, and tracking collateral materials for both internal and external purposes.
- Establish positioning, identify the objective audience and develop marketing plans with specific objectives in different channels and segments.
- Communicate our brand personality internally and aligning the company around foundational concepts, acting as a Steward to the company's brand strategy and positioning platform, researching and determining product weaknesses and areas to overcome with developing brand identity.
You Must Have:
- Proven work experience as a Brand Development, with a positive track record in the design and implementation of successful digital marketing campaigns.
- Experience in managing a high-performance team, with excellent analytical and project management skills.
- Experience in B2B service marketing.
- Solid knowledge of online marketing tools and best practices.
- Creativity, strategic thinking, and trend savviness, with a deep understanding of how all current digital marketing channels work.
- Highly motivated, flexible, and service-oriented, with strong prioritization, time management, and organizational skills.
- Versatile, goal-oriented, driven, proactive, and experienced in networking and influencing decision-makers.
- Advanced English level.
BairesDev Offers:
- 100% remote work.
- Flexible hours - make your own schedule!
- Diverse and multicultural work environment.
- Paid parental leave, vacation & holidays.
- Hardware setup for you to work from home.
- Excellent compensation - well above the market average.
- Extensive opportunities for growth and professional development thanks to our mentoring system.
At BairesDev, remote work is at our core. Enjoy the opportunity to have a dynamic lifestyle, better health, and wellness. Find renewed passion in your job, improve your productivity, and benefit from attractive growth opportunities for your career.
If you are interested in being part of a team composed of the best professionals and working 100% goal-oriented in an innovative environment, but with the structure and resources of a multinational market leader, do not hesitate to apply!
Right now, we have more than 700 unique opportunities, and you can navigate them all in our Jobs Site, jobs.bairesdev.com.
Skills
- project management
- strategic marketing
