Remote Job
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Senior SEO Manager (Local SEO)
Wpromote- 70,000 - 85,000 USD per Year
- Full Time
- Posted : 11 months ago
The Role
We are looking for a new Senior Manager, SEO (Local) to join our growing team at Wpromote! Our ideal candidate will have experience with Local SEO, a passion for establishing strong relationships with their client, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business. You will work with a group of amazing SEO team members that you are able to learn from and bounce ideas off of. Read on, if this sounds like your next challenge!
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We Offer
- Remote-first culture
- Half-day Fridays year round
- Unlimited PTO
- Challenger Recharge week (Summer)
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- LinkedIn Learning Membership and more!
- This position may be performed remotely in most states within the US, with some exclusions
- This position is not eligible for immigration sponsorship
- Working with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
- Communicating regularly with client to discuss goals and deliver results
- Creating local strategies with the client using their Google My Business API to maintain accurate location data
- Collaborating with the client’s established data aggregator vendors and partners to boost inbound citation growth
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
- Strategizing with team members to come up with creative solutions for our clients
- Assembling reports to develop and present recommendations for clients' Local Map pack and Maps results using Google My Business Insights and rank software to gauge progress and inform the client of the value being provided
- Partnering with Content Marketing to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
- Presenting your findings to the client in order to influence their local onsite content strategy
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Keeping up with the SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership
- Working with the client's development team to implement changes to their website or on your own with approval from the client
- Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
- Guiding and mentoring junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
- 4+ years experience doing SEO work for clients within an agency environment
- 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
- 1-2 years client facing experience
- Desire to lead local strategy for large-growth SEO client
- Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
- Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
- Experience with analytical tools such as Google Analytics and Google Search Console
- Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
- Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
- Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
- Ability to quickly pick up new skills and learn new tasks
- Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required
- Excellent communication skills, both written and oral while paying close attention to detail
- A proactive approach to collaborating with others and managing their workload
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills
- Content Marketing
- Search Engine Optimization (SEO)
- Web Analytics
- Landing Pages
- Cross-Channel Marketing
