Global Integrated SEO & SEM Manager (Data)

• 83,500 - 192,100 USD per Year
• Full Time
• Posted : 11 months ago

This role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office.

• Own and be responsible for driving wholistic SEO & SEM strategy and execution for global "Data" web pages and owning search strategy and execution in the following countries: Italy, India, Canada and Australia.
• Build quarterly global SEO & SEM plans & report out on performance for "Data" web pages. Collaborate cross-functionally with strategic marketers, strategists, data storytellers, and creative colleagues to drive data-driven channel strategies that align with stakeholder goals and drive business impact. Plan wholistic global search strategies for the responsible areas of business groups based on data & tests, that combines SEO and SEM for a particular business group and its web pages
• Analyze data to understand what kind of content our targeted customers are looking out for, how they engage with our digital presence and measure the effectiveness of our SEO & SEM strategies.
• Be the liaison between the cross-functional stakeholders & the SEM manager
• Provide campaign priorities, objectives, URL's, gated assets to the SEM manager
• Provide inputs on ad copies & keyword groups to improve performance & optimize budgets to the SEM manager
• Partner with the SEM manager to identify appropriate landing pages for keyword groups.
• Provide a list of opportunity keywords (keywords that are not ranking organically well) to the SEM manager
• Identify organic keyword optimization opportunities where paid performance is not improving over time and ensure paid focus on keywords that are not improving organically over time.
• Deliver search insights to the cross-functional stakeholders to accelerate organic & paid growth, thereby increasing engagement
• Leverage internal tools to pull together search traffic & engagement story by exposing challenges and identifying opportunities
• Optimize "Data" web pages across the different customer journey phases to rank on SERPs through effective SEO & SEM strategies for a group of business solutions
• Develop an ongoing testing strategy to gain insights and improve the customer experience
• Collaborate with content writers to support Content Marketing strategy and ensure the production of high-quality content.
• Partner with subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation in order to improve key page metrics
• Present and provide key metrics insights to cross-functional teams, including product marketing managers, digital strategists, and UX.

• 7+ years of agency or enterprise experience working in search engine marketing with a proven & successful track record in management of SEM & SEO campaigns
• Deep channel experience with SEO and SEM.
• Able to craft unified search strategies combining SEO and SEM
• Experience with content strategy - B2B ideal
• Project and/or team leadership experience.
• Proven experience using data to manage and drive channel innovation.
• Experience in B2B/B2C marketing campaigns with varying objectives, including but not limited to: traffic, lead gen, demand gen and remarketing
• Experience with SEO & SEM tools (Screaming Frog/DeepCrawl, Google Search Console, SEMrush, Google APIs, Google Keyword Planner, Google Ad cloud)
• Strong understanding of how search engines work and how this knowledge can be leveraged to provide value to users
• Strong initiative to create new projects and drive them through to completion.
• Agility in workflow, ability to swap between tasks
• Ability to clearly and effectively communicate and relate SEO & SEM concepts to non-SEO & SEM audiences of different levels
• Strong organizational, time management, and analytical skills
• Excellent communication & presentation skills
• Advanced excel knowledge
• Self-motivated, self-disciplined, and comfortable taking ownership of projects.

Skills

• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Marketing Campaigns
• Landing Pages
• Content Strategy