Head of Field Marketing - Remote
Anywhere Real Estate Inc.- 140000 - 155000 USD per Year
- Full Time
- Posted : 6 months ago
The Anywhere Brands Marketing team is looking for a Head of Field Marketing to lead the marketing and brand narrative for the Century 21 Brand. Reporting to the CMO of Anywhere Brands, this individual loves building relationships, building brand narratives, and is a great collaborator with our marketing and sales teams. As the network-facing spokesperson for Century 21 Marketing, this Leader will be called “C21 Marketing Lead” externally. This person will be responsible for leading brand and marketing communications across our network of outstanding Century 21 Brokers and Agents. You will be a critical member of the Marketing Team, acting as the voice of the network internally, and the voice of the team to the network.
Marketing at Anywhere Brands, and especially Century 21 is going through an exciting evolution. Under the leadership of our new CMO, and a renewed focus on three key areas of marketing including Partner Marketing, Brand Engagement, and Growth Marketing, it’s an inspiring time to join the team. This is the perfect role for a dynamic Marketer, Storyteller and Brand Ambassador who is motivated to curate and evangelize the great marketing offering to the tens of thousands of Century 21 Brokers and Agents. Given the scale of the brand network, an experienced and dedicated C21 Field Marketer will report to this person.
Key Responsibilities
Network insights: Qualitatively and quantitatively track broker and agent sentiment from overall brand and marketing satisfaction to specific challenges and needs across the network
- Develop process to collect qualitative network feedback from self and marketing team members
- Lead individual and group network conversations to collect qualitative feedback
- Develop process and structure to package and share-out network feedback
- Partner with key team members across brand, growth and product marketing to have awareness of marketing initiatives across brand, as well as enterprise product team to stay abreast of key product updates. Develop format to record and track
- Based on network insights and marketing offering, develop marketing narrative for brand that drive visibility and usage of brand marketing programs, products and initiatives
- Partner closely with Product Marketing to collaborate on any product or program launches via GTM planning process
- Develop, deliver and maintain and overall network communications strategy
- Strategy should include multiple channels not limited to: email, network work sessions, formal presentations as well as one-on-one conversations.
- Develop and deliver virtual and in-person presentations to the network and groups within the network
- Partner with creative team to develop marketing + sales enablement presentation assets
- Host 1:1 calls with brokers and agents
- Present marketing offering in Franchise Sales Meetings
- 25-40% travel expected, predominantly for major events across the brand, brokers and industry
- Not responsible for deployment of digital nor automated comms
- 8+ years of experience in Marketing, added sales or sales enablement experience a plus
- Experience with sales enablement and/or product marketing initiatives
- Strong communication skills – able to effectively drive action (engagement, logins, usage, opens, etc) as well as positive perception through effective communications
- Leadership/people management experience preferred
- Real estate industry experience preferred
- Track record of building relationships, listening and gathering insights
- Experience with public speaking in live and virtual settings
- Experience with cross-functional collaboration and indirect leadership across marketing and non-marketing teams
- Strong visual aesthetic with experience leading design/creative partners in the development of marketing and sales enablement materials
- Strong project management skills with the ability to track workflows and manage multiple priorities and deadlines in a fast-paced environment
Full-time
Company
Anywhere Brands
About Us
Anywhere is a global franchisor of some of the most recognized brands in the real estate industry. Our Franchise Group delivers value to agents and brokers through powerful marketing, sales support systems, training, mentorship, and tools & technology that help to fuel their success in a competitive real estate environment.
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate , Century 21® , Coldwell Banker® , Coldwell Banker Commercial® , Corcoran® , ERA® , and Sotheby's International Realty®
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2022.
At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
- Forbes 2022 Best Employers for Diversity.
- Forbes 2022 World’s Top Female Friendly Companies.
- Recognized on the 2020 Human Rights Campaign Corporate Equality Index.
- Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
Compensation Range
$140,000 - $155,000 ; At Anywhere, actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications.
EEO Statement
EOE AA M/F/Vet/Disability
Skills
- Brand Activation
- Business Workflows
- Enablement
- Field Marketing
- Growth Marketing
- Marketing Analytics
- Marketing Campaigns
- Product Marketing
- Product Service
- Sales Enablement
