Digital Specialist

• Posted : 2 years ago

Join a dynamic MarCom team to support our growth as a Digital Specialist.  In this hands-on position you will develop digital performance marketing strategies to achieve objectives and support organization brand; and implement campaigns across various digital platforms and channels. Being an SEO/SEM expert is a must!  We recognize that diverse teams make the strongest teams, and we encourage people from all backgrounds apply.

The Leader in International Education & School Services | ISS

For over 60 years, International Schools Services (ISS) mission has been uniquely focused on helping international schools and educators develop students into thoughtful, imaginative global leaders. We are passionate about todays and tomorrow’s international education community, and we delight in connecting educators and schools worldwide. As the nonprofit leader in international education, ISS promotes innovative best practices for global education. 

ISS offers a competitive benefit package including generous PTO, including summer hours, a 15% company contribution to a 403(b) retirement plan and comprehensive health insurance.

To be successful, you must love what you do, embrace challenges, be a fearless problem-solver, and have a deep commitment to optimizing our customer’s experiences. Seeking an excellent team player!

Duties and Responsibilities:

Digital Specialist – You will:

• Develop action plans to increase lead acquisition, conversion, and customer retention across all digital channels
• Be responsible for all SEO initiatives
• Use all of the technical tools in the marketing tool box to analyze and recommend opportunities to increase site optimization, conversion, and user experience
• Have an active role in implementing site changes to improve rankings, conversion, and user experience
• Take a lead role in measuring, analyzing and reporting on digital marketing performance
• Perform SEO audits, ongoing keyword research, and track site ranking factors
• Help increase ROI on PPC and other paid campaigns; maximize organic search and social performance
• Co-manage WordPress environment, including proper implementation and effective use of marketing analytics tools
• Actively contribute to the content strategy, and support content development

Education and Experience

Bachelor’s degree in Marketing, Advertising, Business, Technology, or a related area.

We are seeking an individual with 3-5 years of SEO/SEM and digital marketing experience, with the ability to work with other marketing tech stack platforms. You enjoy a fast-paced environment and working on multiple projects with brisk deadlines.

Technical skills required:

• Proven track record managing SEO and other digital channels
• Experience with, and advanced knowledge of, Google Analytics, Google Tag Manager, Google Search Console, Google Keyword Planner, and Google Optimize
• Understanding of SEO core elements including, but not limited to, on-page and off-page tactics, optimization of site navigation, internal linking structure, URL structure, title tags, and meta descriptions
• Experience with campaign tracking, tagging, testing, and marketing analytics across platforms, tools and ad managers such as LinkedIn, Facebook, Twitter, Google, etc.
• Working knowledge of HTML, and schema markup
• Experience improving local search visibility through Google My Business
• Experience and deep familiarity with SEO software platforms (Moz)
• Knowledge of working in WordPress environment, and/or experience deploying website changes between multiple environments a plus
• Experience debugging, troubleshooting and resolving technical issues
• Intermediate-level proficiency with Microsoft Excel and data manipulation
• Excellent verbal and written communication skills

Location/Hours

Full-time; Mon-Fri 37.5-hour work week

Position may be in in our beautiful Princeton, NJ office location (hybrid) or remote. You must have reliable internet access. Work hours will include core hours 9am - 2pm EST.  Rare, but necessary, coverage during off-hours if site or system issue occurs.

ISS is committed to “Making a World of Difference” in the international education community. We are experiencing a catalytic moment in history and ISS has committed to addressing the systemic prejudices and biases in ourselves, in schools, and in organizations around the world.

ISS believes in dignity of all, the benefit of cross-cultural perspectives, and the power of diverse, inclusive, equitable and just communities.

You can read more about our commitments here:https://www.iss.edu/who-we-are/deij-commitment

Skills

• seo
• google analytics
• advertising
• ppc