Senior Paid Search Strategist
Brainlabs- Posted : 2 years ago
Classification: Full-time
Team: Client Services
Reporting to: Account Director
Estimated Start: April 2022
Location: REMOTE - Anywhere, US or Canada
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US employer. We are unable to sponsor any work authorizations for this role.
What’s the role
We are adding an analytical Senior Paid Search Strategist to our Client Services Team -
3+ years experience in paid search required.
The Senior Paid Search Strategist participates in all aspects of clients’ paid search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The ideal candidate will be entrepreneurial-spirited, highly detail-oriented, have exceptional problem solving skills along with prior SEM experience preferably at an agency. SEO and Media Experience is a plus.
Tell Me About The CompanyBrainlabs is an experimentation-led agency famed for its world-class company culture. We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:
- to change the future of digital advertising
- to build the best company to work for
For more info why not take a look at our and our which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.
What this job is:
- Varied: No two days are exactly alike!
- Data-driven: You will perform data analysis and make recommendations from that numeric evidence!
- FUN! Brainlabs fosters an environment where geeking out, laughing, and sharing knowledge are the name of the game
What this job isn’t:
- Boring. Every task for a client presents new opportunities to learn!
- Stagnant. There is so much room for growth at Brainlabs, and we regularly promote current Brainlabbers in order to grow to scale!
Give me a breakdown of what a Senior Paid Search Strategist at Brainlabs does:
Client Management Responsibilities:
- Monitor budgets and performance and make optimizations on a daily basis aligned with client goals
- Ensure client work is consistently accurate, up-to-date, and applicable to the client (e.g. industry, technology, etc.).
- Communicate client performance regularly and ensure we fulfill on client contracts and promised strategy
- Perform regular analyses and make data-driven recommendations, following our 'test and learn' methodology
- Implement responsibility assignment matrix (e.g. RACI) across client accounts for effective delegation, internal and external communications, and project management
- Lead client meetings and business review preparation, preferably via video conference - prepare the agenda or deck and ensure we take notes
- Implement & use Brainlabs’ tools on all accounts
- Prioritize and respond to client emails/calls in a timely manner
- Build out campaigns and implement QA checks on relevant digital marketing platforms
- Manage direct reports and mentor indirect managees utilizing a strengths-based coaching approach
- Research and undergo test partnerships with new PPC vendors to expand outreach as well as lower cost-per-acquisition (CPA)
- Keep pace with PPC industry and search engine trends and developments
- Provide recommendations and execute strategies for campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals.
- Communication to team and management on project development, timelines, and results
- Utilize data modeling and bid management tools to maximize the effectiveness of PPC campaigns
- Work closely with Strategists and Specialists to meet and exceed client expectations
Leadership Responsibilities:
- Models strong leadership including alignment to company priorities and philosophies, effective stress and emotion self-management, as well as a positive and patient demeanor with the team
- Support and mentor account team to prepare them to lead client accounts, including communication, calls, meetings, and emails.
- Cultivates an atmosphere that embraces diversity and inclusion within the team and agency
- Actively participant in wider company initiatives including, but not limited to new business pitches and internal marketing efforts
What we really want:
- A team player with a passion for data analysis and search engine optimization!
What particular set of skills would suit this role?
Essential Skills
- Demonstrated proficiency of paid media platforms (Google, Bing, SA360), and/or other search platforms (e.g. Apple Search, Quora)
- Demonstrated working knowledge of GMP suite (GA360, CM360, Google Merchant Center, Data Studio)
- Demonstrated working knowledge of Business Intelligence and Data Collection softwares (e.g. Tableau, Funnel, etc.)
- Demonstrated working knowledge of keyword research & competitor analysis tools (SEMRush, SpyFu, etc.)
- Proven organizational, project, and time management skills
- Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization
- Possess keen critical thinking and analytical skills
- Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
- Demonstrate alignment to our company values
Essential Experience
- Minimum of 3-years hands-on experience managing PPC campaigns for a variety of clients with monthly spend greater than $15k dollars
- Minimum of 2-year client-facing experience
- Minimum of 1-year team-management experience
- Experience with creating client strategy, communication, management, and proactive account performance troubleshooting
Desirable Experience
- Previous agency experience
- Minimum of one year team management experience
How will I know I’m doing it right?
- A dot connecter, able to marry strategic thought and tactical objectives
- Eager to advance problem solving skills, with the ability to be solutions oriented
- A self-starter, takes initiative
- A strong writer and communicator
- Able to actively seek out and implement feedback
- A hyper detailed oriented individual
- An independent worker with strong time management and organization skills
- A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
- A strong team player, willing to roll up your sleeves
- A business mature individual who exudes professionalism and respect
- Committed to the success of your team
- Eager to guide and manage team members, will lead by example
- A supporter of and advocate for diversity, equity and inclusion
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. More specifically, our equal opportunities and diversity monitoring data indicates that we under-represent BIPOC ethnic groups, so we actively encourage applications from BIPOC candidates.Thank you for your interest in Brainlabs! We look forward to getting to know you!
When you apply to work at Brainlabs, we may use your application data to make employment decisions, but your data will not be distributed or used elsewhere unless you are hired as an employee. All applications ask for your consent to allow us to process your personal data. However, you have the right to withdraw your information at any point by reaching out to [email protected].
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Skills
- seo
- project management
- qa
- advertising
- ppc
