Search Engine Optimization Manager

• 86,000 - 111,000 USD per Year
• Full Time
• Posted : 11 months ago

A Quick note to all applicants. This job ad is being written so that applicants can clearly understand what is needed to have a successful career for this position at The Ad Firm. I have read a lot of our competitors' job ads, and I myself can’t even figure out what they want their SEO people to do, so for that reason, I have stripped out all the buzzwords that really don’t mean much. This is your chance to join a kick-ass company that not only cares about you but also its clients.

We have a small team of SEOs who are brilliant and manage their own portfolios. What we are looking for is an absolute master of SEO that can not only help train and manage our current SEOs, but oversee the SEO department. Our ideal candidate is someone who has a proven track record managing large clients (minimum $30k/mo SEO budget) in an agency setting with a strong desire to build up not only your own portfolio but the department's portfolio as a whole. Our perfect person is someone with a passion to lead and grow within a supportive company culture.

Required Qualifications:

• 4+ years working as an SEO manager at a digital marketing agency while handling multiple client accounts simultaneously (You will be asked to provide at least 2 agency references at some point during the interview process)
• 5+ years of hands-on experience with SEO and actually creating and implementing strategies (We need someone that can actually get in there and do the work and not just talk about it)
• 2+ years of owning multiple SEO clients with large monthly budgets ($30K+) responsible for the strategy and execution of the strategy (with proper resources)
• Experience working with Google properties such as Google Business Profile, Google Analytics, Google Search Console, etc
• Experienced and comfortable with working on several projects and clients at once

We understand that SEO requires the help of developers, designers, writers, and more software tools than your bookmarks bar can handle. And we have all of those.

We want great work, so we provide great tools to great people to get the job done. If you need a tool or resource to get the job done, we will get it for you if we don’t already have it.

If you have read this far, then hopefully you are thinking, “I could do this in my sleep, or better yet, well, let me ask them what type of clients they have so I can make SURE I can do this in my sleep” if that is the case, then please go ahead and read all the general job information. Also, PLEASE make sure to put the number 99 in the questions portion once you apply (it will make sense in a moment); this is done to get rid of all the spam applicants. I really appreciate it.

Overview:

This can be remote or in-house for The Ad Firm Headquarters in Carlsbad, CA. We are a digital marketing agency that has been consistently growing our clients' companies online since 2009. We have been awarded numerous times for both our output work and also our work culture. We specialize in not only helping companies grow but also clearly tracking the success we bring to each of our clients.

Job description:

In this position, you will work directly with our Client Success Managers as they have their finger on the pulse of each of our valued clients. All of our clients have clear goals, and a portion of those are focused on Local SEO and National SEO strategies, so this should be your comfort zone; if that is the case, then read on, my friend….please read on.

If you have been doing SEO for 5+ years, you will almost certainly have these….

Interpersonal Skills Needed To Be Successful (We recognize that you may have technical skills that blow us out of the water, but to truly be successful in this company, you need to embody these HUMAN skills!)

• Extremely organized and detail-oriented
• Strong desire to learn more about digital strategy and implement new findings
• Willing to take the initiative and start up new projects
• Sense of pride in your work with a desire to grow your professional career (we prefer promoting from within!)
• A good attitude toward your work, your clients, and your teammates - no one is above anyone or too good for anything. We work together to help each other reach our goals.
• Strong desire to grow in your career and harness new skills

Key Responsibilities & Duties:

• First and foremost, be able to generate traffic and rankings for our clients
• Work with the team to determine what pages need to be created or edited to successfully hit clients’ sales goals
• Perform keyword research to find the best possible keyword that is topically relevant, geographically relevant, and attainable
• Use in-house software to generate SEO reports to get pages ranked for the chosen keyword and analyze them to determine what steps must be taken to produce a winning page
• Order content from third-party vendors according to SEO report, edit for SEO/readability, and implement content on the page using WordPress
• General understanding of WordPress to implement front-end SEO in a way that is visually appealing and follows conversion best practices, as well as basic backend SEO such as metadata and structured data
• Following through with tasks A-Z to ensure that all tasks are completed correctly and thoroughly, so that data can be gathered for tracking
• Accurately reporting to the Client Success Manager if SEO efforts have been successful or not
• Take advantage of company-sponsored training (both in-house and online) to further develop skills in all aspects of digital marketing, including but not limited to front-end SEO, Local SEO, CRO, Analysis, copywriting, and more.

How We Invest in Employee Success:

• No one is set up to fail - every new client is vetted to ensure they understand our services, what we are going to do for them, and that success is clearly defined and achievable (in most cases, our SEOs create the strategy and timeline to outline in the contract for the client to sign off on!)
• Continued training for employees sponsored by The Ad Firm (courses, seminars, tools, etc)
• Weekly account reviews, business growth meetings, personal development meetings, and more!
• Dedication to employee growth and development, promotions, and hiring internally as much as possible
• Competitive pay

Other incentives

• Paid Sick Leave
• 10 Paid Holidays
• Matching 401K
• Health Insurance
• Dental Insurance
• Training and Education (Including Conferences All Over The Globe!)
• Company Supplied Snacks & Drinks
• Company Lunches & Happy Hour
• Company-Wide Incentives For Hitting Goals

Salary Position pays $86,000 - 111,000 depending on experience

Skills

• Contract Research Organization (CRO)
• Search Engine Optimization (SEO)
• Optimization
• Keyword Research
• Google Search Console