Strategic planning across all marketing channels including content, email, social media, advertising campaigns, affiliates, SEO, and partner referral marketing for both B2B and B2C.
Testing, measuring, and optimizing marketing assets, media, segments, tactics, etc. On an ongoing basis through research and analytics, and providing marketing leadership & executive team with status reports / updates.
Conduct extensive market research to gain insights into target new B2B and B2C audiences and their unique needs.
Elevate brand awareness by ensuring a consistent brand voice and messaging across all channels.
Guarantee that all marketing campaigns and designs align seamlessly with the overall marketing strategy and brand’s design system.
Collaborate closely with cross-functional departments such as product development, business development, and revenue operations to integrate marketing strategy into all facets of our business.
Conditions
Degree in business, marketing, branding, communication, or a related field is required.
A minimum of 4 years executing campaigns from brief to launch including building strategy, launching campaigns, building budgets, then reporting on the performance.
A crucial requirement for this role is a strong background in both B2C and B2B, with a particular emphasis on B2C experience.
Experience and knowledge of reporting, presenting, and leveraging data analytics for insights into leading team and executive-level meetings.
Strong analytical and problem-solving abilities.
Exceptional communication skills, both verbal and written.
A knack for creative and compelling storytelling.
Proficient research skills.
A strategic mindset.
Outstanding presentation skills.
Benefits
Parental Leave
Healthcare
Company Matched Flexible Spending Account (“FSA”) (Eligible after 6 Months of Employment)
401(k) Retirement Plan (Eligible after 1 Year of Employment)