RenoFi

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SEO Growth Manager

RenoFi
  • 5000 - 6000 USD per Month
  • Full Time
  • Posted : 11 months ago

At RenoFi we’re building the renovation company of the future. We empower homeowners to turn their renovation dreams into reality by enabling them to tap into the future equity of their homes. Our customers love us and the timing couldn’t be better for us to grow even faster.


We’re looking for a passionate and results-driven SEO Growth Manager who can help us build a robust SEO Growth Engine. We’re a startup, so aside from driving strategic direction, you’ll mostly roll up your sleeves and execute.


WHAT YOU’LL BE DOING:


  • You’ll be the team expert on all things SEO and organic growth. You’ll define our SEO roadmap balancing between short and mid-term opportunities focused on maximizing organic growth outcomes
  • Dig into the data and conduct comprehensive analysis to find content gaps, identify where RenoFi may be lagging and leverage in house and freelance resources to address those gaps and improve our position
  • Design, test and optimize organic content loops
  • Collaborate closely with Engineering, Product, Design and Data
  • Develop and implement a comprehensive performance monitoring and reporting system to enhance visibility and measure improvements in SEO performance

WHAT WE’RE LOOKING FOR:


  • A proven track record in SEO with at least 3 years of experience in driving and implementing successful strategies and initiatives that have directly resulted in organic traffic growth within a B2C setting
  • Capable of standing up a new function of your own, leveraging internal resources and outsourcing where necessary - ideally you have worked with internal and external content creators and know how to find them
  • Strong analytical skills with the ability to interpret SEO data, define metrics, measure performance to share and inform decision-making
  • Ability to collaborate effectively with cross-functional teams, including Engineering, Product, Design and Data
  • You are intellectually curious and positive, display confidence in making independent decisions, taking calculated risks and operating with a sense of urgency to drive results
  • If you have knowledge or experience in Fintech, mortgage or the broader financial services industry, we want to hear from you! Previous startup or founder experience is a plus

We are committed to hiring and cultivating a diverse team. If you are uncertain about whether you meet our requirements, please apply anyway!


ABOUT US:


The demand for home renovations has never been stronger, yet, it's surprisingly difficult for a new homeowner to renovate. It can take a decade to build up enough home equity and savings to pay for a major renovation. As a result, recent homeowners do a lot of financially-suboptimal things to compensate like borrow from their 401k, rack up credit card debt, and use high-interest personal loans. Or they just live unhappily for years in a home that doesn't meet their family's needs.


But by completing a major renovation, homeowners are increasing the value of their home. Professional real estate investors leverage this After Renovation Value (ARV) to roll the increase in value into new properties all the time. But there hasn't been a great way for homeowners to take advantage of this. If homeowners had an ability to borrow against the ARV, they could increase their borrowing power up to 10x.


To meet this need, RenoFi created a platform that enables homeowners to borrow funds from RenoFi approved lenders in the form of the first home equity loan purpose-built for renovations! Unlike standard home equity loans, RenoFi Loans use the value of your home post-renovation which lets you borrow the most money at the best possible terms. RenoFi is creating a full suite of renovation loan products to better suit the needs of today’s homeowners!


For homeowners, RenoFi makes it possible to renovate years earlier than might be otherwise feasible. For contractors, we empower the financing of renovations at the point of sale, reducing instances of scope reduction, and ensuring prompt payment. Our lender partners, most often credit unions, rely on RenoFi's platform to generate loans, create efficiencies, and grow membership. The lenders pay RenoFi for the new loans, which allows us to offer our services to homeowners for free. RenoFi is truly a win-win-win for everyone involved.


RenoFi is backed by some of the best startup investors in the world, including First Round Capital, NYCA Ventures, CMFG Ventures, and Canaan Partners.


WE ARE A GLOBALLY DISTRIBUTED TEAM


RenoFi has been built from the start as a fully distributed team with an intentional focus on growing a strong team and culture that spans timezones and nationalities. Here's one fun example!


Please highlight any prior experience working remotely when applying. US or GMT-adjacent timezones will be prioritized.


RenoFi offers competitive cash and equity compensation. Some benefit offerings will vary from country to country. In the United States, we offer competitive health and retirement plans. All staff across the globe enjoy a flexible vacation policy.


Read More About Renofi


The first blog post we wrote announcing RenoFi to the world and outlining why we started the company: https://www.renofi.com/learn/you-only-raise-your-family-once/


Press coverage in the Philadelphia Inquirer highlighting RenoFi as a new way to finance renovations


Press coverage by Axios announcing our most recent fundraising round of $14 million


Renovation Loan Time Machine (video) - if you want to see what a Delorean and renovating have to do with each other :)

Skills
  • On-Page Optimization
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Keyword Research
  • Analytical Skills
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